Senior Director, Demand Generation

We are Progress (Nasdaq: PRGS) – the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI‑powered applications and experiences with agility and ease.

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Director of Demand Generation and help us do what we do best: propelling business forward. This will be a hybrid role working between your home office and our Burlington MA headquarters.

Candidates must be local to that location at time of application to be considered.

• Design, lead, and drive sophisticated demand generation strategies for multiple products across global regions, targeting both complex enterprise sales cycles and high‑velocity small‑business motions.
• Lead a global team of directors, senior managers, and specialists across regions and functions, translating company‑level growth ambitions into clear priorities, operating rhythms, and performance expectations at scale.
• Design repeatable, scalable frameworks for demand generation that enable predictable growth across regions and product lines.
• Own the development and optimization of demand funnels, ensuring clear definitions, SLAs, and handoffs with Sales for seamless pipeline management.
• Build, manage, and optimize a portfolio of creative, integrated campaigns including digital, content, outbound, and ABM to position the company competitively and generate high‑quality pipeline.
• Allocate and continuously optimize a large budget across channels—PPC, paid social, display, content syndication, events—for maximum ROI.
• Collaborate with in‑house teams on our global PPC and SEO strategy, ensuring always‑on performance programs and organic growth support product launches and key campaigns.
• Partner with Demand Generation campaign leaders & Sales leadership to define shared goals, and align on capacity, territories, and assisted motion plays, ensuring tight feedback loops into campaigns and go‑to‑market execution.
• Champion marketing operations excellence by partnering closely with the marketing operations team, including lead scoring, routing, data hygiene, attribution, and marketing automation workflows.
• Ask the right questions to uncover insights, challenge assumptions, and influence strategic decisions that accelerate growth.
• Champion and drive a culture of innovation and experimentation and build a rigorous test‑and‑learn engine across channels, creative, offers, and funnel stages.
• Present performance, strategy, and investment recommendations to C‑level executives, translating marketing outcomes into pipeline and revenue impact.
• Ensure strong collaboration with Product Marketing, Brand, and Sales Enablement to align messaging, positioning, and sales plays across the buyer journey.
• Establish governance and operating cadence—standardizing KPIs, dashboards, and reporting across regions, and driving a regular execution rhythm with clear decisions to double down, pause, or pivot.
• Monitor and report on key metrics, providing strategic insights and recommendations to senior leadership and cross‑functional stakeholders.
• Stay ahead of industry trends, emerging technologies, and best practices in PLG, demand generation, and GTM execution to drive new and innovative campaigns that resonate to our customers and prospects.

• 15+ years of B2B marketing experience in the technology industry, with significant time spent directly owning demand generation and pipeline targets.
• Proven consistent track record building and scaling high‑performing demand generation programs for both enterprise and small‑business B2B funnels.
• 7–10+ years of people‑management experience, including leading leaders (directors, senior managers) and managing distributed/global teams.
• Demonstrated success managing and optimizing multimillion‑dollar marketing budgets across digital and offline channels.
• In‑depth expertise in Product‑Led Growth (PLG) strategies and execution, as well as GTM models across direct, indirect, channel, ISV, and marketplaces.
• Deep hands‑on understanding of…