Marketing Business Partner

Vacancy Name: Marketing Business Partner – Content & Member Value

Country: United Kingdom

Office

Location:

Birmingham or London

Flexible/Agile Working:
This hybrid role is based on a 60% onsite, 40% remote working model.

Join RICS, a globally respected organisation that sets the highest ethical standards across land, real estate, construction, and infrastructure, supporting 140,000 professionals worldwide.

At RICS, we are at the forefront of shaping the built and natural environment. As a prominent professional body, we empower our members with globally recognised qualifications, influential networks, and access to high quality resources.

As a Marketing Business Partner, you will lead the development of compelling, value‑led content that strengthens member engagement, supports acquisition and retention, and drives commercial product performance. You will ensure our content strategy reflects what members need, showcases the value of RICS, and supports global teams with a clear, consistent and impactful content pipeline.

You will work with product and regional teams to shape campaigns, deliver creative assets, and bring our membership value story to life across all channels.

• Develop and implement a content strategy and delivery plan that supports membership, revenue and value‑based objectives.
• Oversee the creation of high‑quality content across formats (articles, videos, social, infographics, thought leadership) in collaboration with product, markets and experience teams.
• Lead "always‑on" value‑of‑membership content work, ensuring that campaigns clearly articulate impact and relevance.
• Build strong stakeholder relationships across global teams to ensure content aligns with marketing campaigns and organisational priorities.
• Partner with digital channel owners to align content with platform goals, engagement metrics and audience expectations.
• Work closely with the Strategic Content Lead to ensure content aligns with wider organisational narratives.
• Manage marketing agencies and freelance contributors as needed.
• Provide guidance to colleagues on improving content quality, encouraging innovation and ensuring brand consistency.
• Establish processes for content measurement, repurposing and retirement, ensuring insights inform future work.
• Collaborate with experience operations teams to evaluate content effectiveness and optimise future campaigns.

You are a Marketing Business Partner with strong storytelling skills and the ability to turn complex subject matter into engaging, accessible content. You thrive in a matrixed environment, can manage multiple projects at pace, and build strong relationships across teams. You bring creativity, structure and strategic thinking to every project and are confident leading contributors and freelancers.

• Significant experience in content marketing with strong campaign execution skills.
• Excellent writing and editing skills with the ability to simplify complex information.
• Experience creating content tailored to different audiences and channels, including social, email and events.
• Experience producing digital and multimedia content aligned to campaign objectives.
• Proven ability to build strong networks across complex organisations and influence stakeholders.
• Line management or freelance‑coordination experience.
• Strong organisational skills with the ability to manage multiple deadlines without compromising quality.

We offer a competitive benefits package designed to support your wellbeing, work‑life balance, and financial security. This includes:

• 25 days annual leave plus public holidays
• Private medical insurance and wellbeing support
• Pension scheme, life assurance, and income protection
• Enhanced family leave and volunteering opportunities

RICS is an equal opportunity employer committed to diversity and inclusion. We welcome candidates from diverse backgrounds, as we believe that our differences drive our performance. Please let us know if we can support you with any adjustments to our recruitment process.

Candidates must have the correct right to work in the country where the role is based.

To apply, please complete our short online application form. You will be asked to upload your CV and provide a statement explaining why this specific role at the Royal Institution of Chartered Surveyors is an ideal opportunity for you, and how your skills and experience meet the requirements of the role.

Please note that while we aim to keep adverts open for a reasonable period, we do reserve the right to close them early should we receive a high volume of suitable applications.