Marketing Specialist

Marketing Specialist page is loaded## Marketing Specialist locations:
Maryland, United Statestime type:
Part time posted on:
Posted Todayjob requisition :
R0040386
** Marketing Coordinator (Remote – US | Part-Time)
** Altai Systems delivers association-specific CRM software built within the Microsoft Dynamics 365 CRM platform. Our mission is to deliver highly performant solutions allowing non-profits to spend less time in the back office, and more time changing the world.

We’re seeking a talented and driven Marketing Coordinator to lead our marketing efforts through digital campaigns, content development, events, partnerships, and brand awareness initiatives. This role is ideal for a creative, data-minded marketer who enjoys building meaningful connections with prospects and clients through thoughtful, high-impact communications.
** What You’ll Do
** Marketing Strategy & Campaign Execution
* Develop and execute a comprehensive marketing strategy to drive pipeline growth
* Build engaging drip campaigns, retargeting initiatives, and funnel-nurture programs
* Create client retention and engagement campaigns, including onboarding sequences, product launches, referral / reference initiatives, and other engagement communications

Event Marketing & Management
* Design innovative campaigns to increase brand awareness at regional and national industry events
* Own event logistics from planning through execution, including travel coordination, booth selection, design, and attendee engagement

Content Marketing
* Produce high-quality marketing content such as blogs, white papers, case studies, and campaign assets
* Ensure content aligns with overall brand voice and strategic goals

Social Media & Community Management
* Grow and engage our audience across Linked In and You Tube
* Collaborate with internal and external partners to amplify thought leadership and product messaging

Website & Digital Optimization
* Maintain fresh, timely, and relevant website content
* Manage SEO, targeting, and conversion optimization efforts across organic and paid channels

Partner Marketing
* Identify and develop strategic partnerships
* Coordinate co-marketing initiatives and join branding opportunities with partner organizations

Reporting & Performance Measurement
* Define KPIs for campaigns, events, and digital initiatives
* Present performance insights and recommendations to company leadership
** What We’re Looking For
** The ideal candidate is creative, energetic, organized, and self-motivated — someone who can balance strategy with hands-on execution.

Required Qualifications
* 5+ years of professional marketing experience  + Software marketing experience preferred  + Association industry experience a plus
* Experience facilitating webinars (100+ attendees) using Teams or Zoom
* Familiarity with modern marketing automation platforms  + Click Dimensions experience preferred
* Strong understanding of Seach Engine Optimization (SEO) and Conversion Rate Optimization (CRO); experience with both organic and paid efforts
* Experience with A/B testing, funnel optimization, and campaign analysis
* Proven experience leveraging AI to expedite marketing research, content development and campaign development
* Experience with Microsoft Dynamics CRM and Word Press CMS
* Excellent written and verbal communications skills
* Highly organized with strong attention to detail
* Ability to manage multiple projects in a fast-paced environment
* Analytical, data-driven mindset

Bonus Skills
* Background in graphic design or visual content creation
** Location and Work Requirements
*** Remote position (US only)
* Candidate must live in and be authorized to work in the United States without sponsorship
* Estimated 25 – 30 hours per week (will be negotiated directly with the selected candidate)  + Must be available between 8:00am – 6:00pm ET on workdays  + Occasional off-hours work may be required
* Occasional travel for events (estimated 5% annually)
At Altai Systems, you’ll play a key role in shaping how associations discover, engage with, and succeed by leveraging our technology. You’ll collaborate closely with leadership, work across a variety of marketing channels, and have real ownership…