Vice President, Marketing

POSITION SUMMARY

The VP of Marketing is responsible for leading and executing the company’s marketing strategy with a primary focus on creative services, email marketing, communications, and lead generation. This role is accountable for driving brand consistency, demand generation, and measurable pipeline growth while supporting company-wide growth objectives.

The ideal candidate is a strategic and hands‑on marketing leader with strong analytical capabilities, the ability to influence executive decision‑making, and experience building and managing high‑performing marketing teams. This role will work cross‑functionally with Sales, Product, Operations, and Executive Leadership to ensure marketing initiatives are aligned with business priorities and revenue goals.

• Develop and execute a comprehensive, multi‑year marketing strategy aligned with company growth objectives, brand positioning, and revenue targets.
• Lead and oversee all marketing functions, including:
  • Creative strategy and brand execution
  • Email marketing and marketing automation
  • Corporate and customer communications
  • Lead generation, demand generation, and campaign strategy
• Own end‑to‑end lead generation strategy, including campaign planning, execution, performance measurement, and optimization.
• Partner closely with Sales leadership to align marketing programs with pipeline goals, sales enablement needs, and customer acquisition strategies.
• Oversee the planning, development, and execution of integrated marketing campaigns across digital, email, and communication channels.
• Monitor and analyze campaign performance, pipeline contribution, and ROI; provide clear reporting and insights to the executive team.
• Lead the development and management of marketing budgets, forecasts, and resource allocation.
• Ensure consistent brand messaging and visual identity across all customer touchpoints.
• Oversee the creation and delivery of marketing materials, communications, promotional assets, and sales support content.
• Track market trends, customer insights, and competitive intelligence to inform strategy and identify opportunities.
• Build, mentor, and retain a high‑performing marketing team; establish clear goals, accountability, and performance standards.
• Recommend and implement marketing processes, tools, and policies to improve efficiency, scalability, and effectiveness.
• Serve as a senior marketing representative in executive discussions, planning sessions, and cross‑functional initiatives.

• Bachelor’s degree in Marketing, Business, Communications, or a related field required;
  Master’s degree preferred.
• 8–12+ years of progressive marketing experience, including leadership of multi‑channel marketing teams.
• Proven experience leading creative, email marketing, communications, and lead generation functions.
• Demonstrated success driving measurable pipeline growth and ROI through marketing initiatives.
• Experience partnering closely with Sales and executive leadership teams.
• Strong background in strategic planning with hands‑on execution.

• Strong proficiency with CRM and marketing automation platforms (Hub Spot experience strongly preferred).
• Experience developing executive‑level reporting, dashboards, and performance metrics.
• Ability to analyze complex data sets and translate insights into actionable recommendations.
• Advanced presentation and communication skills with the ability to present confidently to executive audiences.
• Strong leadership presence with the ability to influence, align, and motivate cross‑functional teams.
• Highly organized, detail‑oriented, and comfortable managing multiple priorities in a fast‑paced environment.
• Self‑directed and capable of operating independently in a remote work environment.
• Willingness to travel periodically to company facilities and key meetings (approximately 10–20%).

• While performing the duties of this job, the employee is occasionally required to stand, walk, sit for extended periods of time, use hands and fingers, talk, or hear.
• Although duties are typically performed during…