Paid Social Specialist

Company description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row

• Only communications company to be ranked in Linked In’s Top 25 Great Places to Work

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

• Extended long weekends throughout the year with an additional day off each long weekend

• Wellness & Tech benefits to support what’s most important to you

• Birthday leave

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

• Local and Global Mobility within the Publicis Groupe network

The Social Specialist is a highly organized, detail-oriented team player with strong technical aptitude in paid social platforms namely, Facebook/Instagram (required), Twitter (required), Pinterest (Asset), Snapchat (Asset).

Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation and implementation of holistic social media plans for their brands. This individual will gather and analyze various amounts of marketing data for the clients and their competitors to determine their advertising and media needs and to ensure plans are properly executed and delivered. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget.

In addition to managing the work of the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client contact and work with their counterpart Strategy and Investment teams. Success requires strong analytical skills, good consumer understanding, creativity, skill in negotiation and very strong attention to detail.

• Assists the Social Supervisor/Manager to develop social media plan recommendations for assigned clients that meet clients’ campaign goals and target audiences

• Maintains regular communication of brand and team status to Supervisor/Manager

• Develop a positive experience and relationship with clients maintaining day-to-day communication

• Executes social media campaigns, and purchasing social media from the different self-serve platforms and managed services

• Ensure that all projects assigned are executed to plan

• Manage, analyze and optimize social media placements during campaigns

• Collaborates with web analysts to provide campaign reporting and ROI analysis

• Ensure that work produced with the highest level of quality and accuracy

• Sources, compiles and provides research materials when required

• Participates in assigned client meetings and presentations

• Pro-actively identifies project issues/problems, assists in issue/problem resolution and provides project updates

• 1-2 years’ experience in social media planning and buying

• Facebook Blueprint and/or Certification an asset

• Knowledge in various social media platforms and best practices inorganic and paid use

• Proficiency in Microsoft Office, with an advanced working knowledge of Excel

• Strong analytical skills

• Strong quantitative skills, including analytical abilities and math proficiency

• Ability to effectively utilize media…