Senior Marketing Effectiveness Officer

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This new role sits within the Marketing Planning team and aims to establish ARUK’s Single Source of Marketing Truth, embedding marketing effectiveness as a core organisational capability and ensuring objective performance measurement.

Marketing Effectiveness & Performance Measurement

• Deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.
• Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.
• Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long‑term value and audience movement through the funnel.
• Produce clear performance summaries and recommendations for senior leadership to guide future decision‑making and budget optimisation.
• Identify what works, what doesn’t, and what should be scaled – ensuring learning is embedded into planning cycles by the Senior Planning Manager.

Audience Insight & Segmentation

• Translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.
• Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.
• Support ad‑hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.
• Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.
• Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.
• Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.
• Identify gaps in data, insight or measurement and propose solutions to resolve them.
• Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
• Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
• Champion a test‑and‑learn culture across the organisation.
• Deliver a clear, agreed set of marketing performance measures and ways of working for organisation‑wide evaluation.
• Increase understanding and clarity of how marketing success is defined and reported.
• Demonstrate performance insight actively shaping planning, channel selection and investment.
• Improve the ability to demonstrate marketing’s contribution to income and growth.
• Build strong confidence from senior leaders in marketing effectiveness.

• Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs or campaign reporting approaches.
• Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
• Experience working with analytics, data or CRM teams to extract, clean and interpret data into marketing strategy.
• Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
• Ability to interpret complex datasets, identify patterns and turn evidence into actionable improvements.
• Highly analytical, with strong critical thinking and problem‑solving skills.
• Ability to communicate complex information simply and compellingly.
• Curious, evidence‑led mindset – always seeking to understand “what’s working and why”.
• Comfortable challenging constructively and influencing decision‑making.
• High attention to detail and accuracy.
• Capability to plan and manage multiple insight or analysis work streams simultaneously.
• Collaborative and proactive – able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams.

Ways of working: As part of our Agile ways of working you will work approximately 2 days a week from the office, with flexibility to split between working from home and our office.

Our Office: 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD
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