CRM Lead

R13 Recruitment are partnering with a fast-growing, highly commercial organisation within a niche e-commerce space, supporting the company’s search for a CRM Lead to join their performance marketing team. This role will sit within a specialist growth function, creating and overseeing high-volume CRM activity while also driving optimisation, testing and continuous improvement across customer communications.

This position is ideal for someone who enjoys being hands‑on with CRM execution but also thrives on data‑led experimentation, performance analysis and incremental optimisation.

Working hours are Monday to Friday, 9.00am – 5.00pm in offices based a few miles Southwest of Norwich. Offered salary is between £30,000 – £40,000 depending on levels of experience.

This organisation is a rapidly scaling digital brand, delivering high‑engagement campaigns in a high‑value market. Being at significant scale, they combine creativity, data and performance marketing to drive customer acquisition, engagement and repeat purchase.

Their marketing team is fast‑paced, commercially focused and highly collaborative – and this role offers a real unique opportunity to work on campaigns that will reach hundreds of thousands to millions of customers – and bringing your expertise and ideas to only elevate this further!

• Work from home 3 days per week / 2 days in the Norwich based office.
• Pension – 5% employer matched contribution
• 25 days holiday + bank holidays
• Free lunch provided onsite
• Free onsite parking
• Company events
• Supportive, performance‑led team environment

• Supporting the delivery of high-volume, weekly CRM activity across email, SMS and push notifications
• Managing BAU CRM execution, including campaign scheduling, setup, QA and deployment
• Working primarily within Klaviyo, managing segmentation, datasets and campaign logic
• Running and managing A/B testing across subject lines, content, send times, creative styles and audience segments
• Analysing campaign performance including open rates, CTR, conversions and website traffic
• Programming, monitoring, and optimising automated CRM flows based on customer behaviour
• Continuously adapting campaigns based on insights such as seasonality, timing, audience behaviour and external factors
• Producing and interpreting detailed performance reports using CRM tools, BI platforms and Excel
• Presenting insights internally and confidently discussing results with senior stakeholders
• Collaborating with the wider marketing, performance and creative teams.

• Previous experience in a CRM or email marketing specialist role.
• Hands‑on experience using Klaviyo or a similar CRM platform.
• Strong understanding of segmentation, automation and behavioural targeting.
• Experience running and analysing A/B tests and performance campaigns.
• Highly data-driven, analytical and commercially minded.
• Confident interpreting performance data and explaining results clearly.
• Proactive, organised and comfortable working in a fast-paced environment.
• Creative in approach, with the ability to suggest ideas and improvements.