B2B Marketing Lead

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Join to apply for the B2B Marketing Lead role at RICS

Country - United Kingdom

Office Location - Birmingham

About Us

Flexible/Agile Working:
Balancing remote work and collaboration in the office, this hybrid role requires 3 days of onsite work per week.

Join RICS, a globally respected organisation that sets the highest ethical standards across land, real estate, construction, and infrastructure, supporting 140,000 professionals worldwide.

At RICS, we are at the forefront of shaping the built and natural environment. As a prominent professional body, we empower our members with globally recognised qualifications, influential networking, and access to cutting edge resources. Your work here will directly contribute to advancing knowledge and driving sustainable practices on a global scale, creating a positive impact for society internationally.

Role Purpose and Key Responsibilities

Working alongside the Marketing Business Partner for your region(s), you’ll play a key role in shaping and executing the B2B marketing strategy. Your focus will be on driving membership growth and retention, unlocking commercial revenue opportunities, and supporting the delivery of an enhanced sponsorship proposition.

Key Responsibilities

-Provide strong B2B marketing support across our membership acquisition efforts and commercial product portfolio

- Collaborate closely with cross-functional stakeholders to ensure a consistent and engaging customer journey at every touchpoint

- Lead the development and delivery of high-impact marketing campaigns, tailored to reflect regional market dynamics and drive results

About You

We’re looking for a well-rounded marketing professional with a proven track record in developing and executing effective marketing strategies and managing campaign budgets. You should have strong experience in lead generation, as well as planning and delivering integrated marketing campaigns that drive measurable results.

An understanding of regional marketing nuances is essential. Experience working across the UK, MEA, Europe — and ideally inside China — will be a distinct advantage. Experience in membership marketing or member engagement campaigns is desirable, along with a good grasp of marketing technology (Mar Tech) and CRM systems.

You’ll bring strong analytical skills and a fact-based approach to decision-making, alongside commercial awareness and a keen attention to detail. Excellent communication skills, both written and verbal, are a must, as is the ability to build productive relationships with a wide range of stakeholders.

Line management experience is desirable, and knowledge of how Account-Based Marketing (ABM) can be applied in a professional membership context like RICS would be highly beneficial.

Rewards and Benefits

We offer a comprehensive package of benefits to support your work life balance, health, financial security, and personal time.

For full time staff, the standard working week is 35 hours, and we support flexible working arrangements where possible, with a model typically requiring 3 days onsite.

Your health and wellbeing are important to us, with benefits including private medical insurance, an Employee Assistance Programme, Mental Health First Aiders, Wellbeing Champions, and optical care. To support your financial future, we provide income protection, life assurance, an Aviva Group Personal Pension scheme, and access to My Money support.

We also offer 25 days annual leave plus public holidays, enhanced flexible leave policies (including Maternity, Paternity, and Moving House), and Wellbeing Days. We encourage community engagement through a Volunteering Day and support staff led community groups.

Equal Opportunity Employer

RICS is an equal opportunity employer committed to diversity and inclusion. We welcome candidates from diverse backgrounds, as we believe that our differences drive our performance. Please let us know if we can support you with any adjustments to our recruitment process. Candidates will need to have the correct right to work in the country the role resides in.

How to apply

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