Social Media and Marketing Manager

Starting compensation is negotiable based on experience, with the potential for a performance-based bonus. On site at least three days per week with some flexibility for remote work; scheduling may vary based on business needs. Open to full or part time roles.

Instagram: @Cher Beall

You will own and scale the social accounts for a fast-growing, lifestyle creator and interior brand (@cherbeall) that is already in the 600K+ follower range and aiming toward 1M and beyond on Instagram, with Reels as the primary growth lever. This is a strategic and highly hands-on role for someone who has experience growing online brand presences through repeatable content systems, not one-off viral hits.

• Architect and own a channel-specific content strategy for Instagram, plus supporting distribution on other platforms (You Tube, Tik Tok, Pinterest, email, blog as relevant).
• Translate the creator’s brand, aesthetic, and voice into clear content pillars, series, and formats that can be produced consistently at scale while still feeling deeply personal and story-driven.
• Build and manage a content calendar tied to seasons, holidays, launches, and campaigns, ensuring a consistent cadence of Reels, feed posts, stories, and cross-posted content.
• Lead creative direction for Reels: concepts, hooks, pacing, storytelling, shot lists, and editing notes, with a strong understanding of current audio trends, retention tactics, and watch-time optimization.
• Run tests around content: design A/B tests on hooks, thumbnails, topics, posting times, and formats; interpret analytics; and rapidly double down on winners while sun setting under performers.
• Own performance metrics for growth (followers, reach, watch time, saves, shares), engagement (comments, DMs, story replies), and conversion (traffic, email signups, product/partner KPIs) and report on them regularly.
• Collaborate closely with the creator on on-camera performance, narrative arcs, and series that showcase the home, decorating, and lifestyle worlds in a way that deepens community connection and drives shareability.
• Manage and coordinate a nimble content team (editor, videographer, designer, copy support, community manager), including clear briefs, deadlines, feedback, and quality control.
• Maintain and evolve brand guidelines (visual identity, tone, caption style, storytelling frameworks) to ensure all content across platforms feels cohesive and premium.
• Stay ahead of platform shifts, Reels features, algorithm changes, and creator-economy best practices, and proactively bring new ideas for formats, collaborations, and distribution.

• Proven track record as Head of Content, Content Lead, Social Media Lead, or equivalent for a creator or personality-driven brand, with clear evidence of leading growth.
• Expertise in short-form vertical video and Reels: you understand how to structure the first 3 seconds, maintain retention, and create content that is both brand-aligned and optimized for discovery.
• Proven ability to plan, shoot, and edit engaging photo and video assets for brand storytelling.
• 3-5+ years in content, social, or digital marketing, with experience owning strategy and leading others (formally or informally).
• Demonstrated success running data-driven content experiments and using insights from Instagram analytics, Meta Business Suite, or equivalent tools to inform creative decisions.
• Experience in lifestyle, interiors, home, or adjacent visual-first categories is strongly preferred.

• Strategic and creative: able to zoom out to long-term content architecture and zoom in to a specific hook, caption, or cut point in a Reel.
• Highly organized and operational: comfortable building systems, calendars, and workflows that keep multiple shoots, edits, and launches moving at once.
• Collaborative and low-ego: you can channel a creator’s voice, give and receive feedback, and work in a fast-moving, entrepreneurial environment.
• Analytical and experimental: you enjoy reading the numbers, spotting patterns, and testing hypotheses in public.
• Deeply fluent in Instagram culture, trends, and the creator economy, with a strong intuition for what will resonate with women 40+ interested in home and lifestyle content.
• Seeking a kind, driven, and entrepreneurial individual who’s passionate about growing a lifestyle brand with limitless potential. We’re looking for someone eager to go above and beyond to make a lasting impact and help build extraordinary success.

• Clear, documented content strategy and calendar that the whole team understands and can execute against.
• Measurable growth in followers (toward or past the 1M mark), reach, and Reels performance, driven by repeatable content series rather than sporadic virality.
• A streamlined content operation where the creator spends more time in their zone of genius (vision, on-camera presence, partnerships) and less time in the weeds of daily content logistics.