Manager, Growth Marketing

Who We Are

Helio Campus was founded with the purpose of helping college & university leaders navigate today’s growing pressures. As one of EdTech’s most steadily growing companies, our roots in higher ed ground us in the critical nature of this work.

We help our clients navigate today’s high stakes with data and Institutional Performance Management practices. Together with our clients, we chart a path to sustainability by borrowing practices from the most successful businesses.

We approach our work with a “we’re on it” attitude that the higher ed community has come to know and expect from our team. We’re data geeks to our core, committed to simplifying the toughest challenges and operating with transparency. Our most successful team members are change agents who love a challenge.

We are seeking a Manager, Growth Marketing to serve as the architect of lead driving campaigns that fuel our sales funnel. You’ll play a hands‑on, high‑impact role in determining the channels and offers that help our personas understand who we are and what we do in support of our revenue targets. You’ll work closely with the VP, Growth Marketing, to innovate and iterate on themes, channels, and technology to adopt best practices and elevate our marketing engine.

• Design, build, and launch multi‑channel campaigns that drive high‑quality awareness and intent
• Act as the primary Hub Spot owner for the team (with Ops support) to build and automate landing pages, emails, webinars, and workflows that power lead generation and engagement
• Collaborate with Product Mktg, Brand & Comms, and others to craft copy that hooks and design landing pages that convert
• Dive into Hub Spot, Salesforce, ad platforms, and other tools to see what’s working, apply learnings, and help propel the team forward
• Monitor and report campaign performance - from Hub Spot to Salesforce, Marketing to Sales - and push forward next steps or optimizations at a rigorous pace
• Leverage AI tools to accelerate production and execution, helping our team stay agile and high‑output
• Support the overall GTM function to illustrate the value of Helio Campus to prospects and customers to improve conversion rates from MQL to opportunity

• Bachelor’s degree (or equivalent combination of education and experience in marketing)
• 2–3 years of growth marketing or demand generation experience (B2B SaaS or edtech preferred)
• Experience with Hub Spot
• Ability to execute across multiple channels (email, paid, social) with deep expertise in at least one
• Strong analytical skills and ability to translate performance data into creative pivots
• Exceptional written and verbal communication skills
• Strong project management and time management skills
• Collaborative mindset and comfort working cross‑functionally
• Experimentation mindset, including adoption of emerging tools and AI
• Ability to travel up to 10%

• Salesforce preferred
• Familiarity with Canva

Helio Campus has two locations, Bethesda, MD and Chapel Hill, NC. This specific role is primarily remote, with occasional travel to an office or client site.

Helio Campus offers employees a competitive salary along with paid time off, healthcare, vision, dental, 401(k) w/ company match, parental leave, remote work flexibility, home office perks, and a fun, collaborative work environment.

• Commitment to Higher
  
  Education:
  
  We believe that serving higher ed makes the world a better place. This drives our desire to deliver high‑quality products and services to help higher education institutions serve their students and communities.
• Flexibility to Fit Your Life:
  Helio Campus employees enjoy the autonomy, freedom, and trust of a remote‑first working environment. We embrace an “on it” mentality both in and out of the workplace, and employees are supported in pursuing personal and professional passions.
• A Community of Bright Minds with Big Hearts:
  Helio Campus hires curious and talented practitioners who bring a diversity of thought and genuine care for one another and our clients to work every day. Our team members…