Director, Social Media & Community, Naturium

About The Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty‑free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi‑brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high‑performance, biocompatible, clinically‑effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high‑performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full‑time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year‑round half‑day Fridays, and a hybrid 3‑day in‑office, 2‑day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

Naturium is seeking a Director, Social Media & Community Management to lead and evolve our global social presence and community ecosystem as the brand continues to scale across the U.S., U.K., and E.U.

This role will define how Naturium shows up across social platforms—shaping our voice, deepening consumer relationships, and building an engaged global skincare community rooted in education, trust, and cultural relevance. The Director will oversee platform strategy, content direction, and community engagement while ensuring social media drives both brand equity and measurable business impact.

Reporting into senior marketing leadership, this role combines strategic leadership with deep platform fluency. The ideal candidate understands that social media is not just content—it is community, conversation, and culture—and knows how to translate audience insights into meaningful brand action.

• Social Strategy & Platform Leadership
• Define and lead Naturium’s global social media strategy across Tik Tok, Instagram, You Tube, and emerging platforms
• Establish differentiated strategies for each platform aligned to audience behavior, platform algorithms, and brand objectives
• Drive audience growth, engagement, and brand affinity through culturally relevant and education‑first storytelling
• Anticipate platform and cultural trends, ensuring Naturium remains ahead of the evolving social landscape
• Partner with Brand and Growth teams to ensure social supports product launches, innovation storytelling, and commercial priorities
• Community Strategy & Engagement
• Develop and execute a global community engagement strategy aligned with Naturium’s tone of voice, brand playbook, and marketing objectives
• Establish best‑in‑class engagement standards across comments, DMs, tagged content, and social conversations
• Actively foster meaningful two‑way conversations that strengthen brand loyalty and consumer trust
• Serve as the “ears of the brand,” monitoring conversations across owned, earned, and competitor channels to understand audience sentiment, cultural shifts, and emerging opportunities
• Translate community feedback into actionable insights that inform product development, messaging, and marketing strategy
• Partner closely with Customer Experience and Corporate Communications teams to manage escalations and high‑volume inbound engagement
• Build scalable frameworks for community response, moderation, and engagement workflows across global markets
• UGC, Advocacy & Creator Discovery
• Champion user‑generated content by identifying, elevating, and amplifying authentic community voices
• Foster…