Digital Marketing and Director

Title: Digital Marketing and Growth Director

Reports to: Executive Director

Location: Chicago or Los Angeles Metro Areas (Hybrid). Remote work from home or co-working with weekly in-person events and meetings. Occasional (approx. 4-6x/year) national travel.

Posted: March 5, 2026

Salary Range: $70,000 - $90,000

You must apply following these specific directions. Please read them carefully. Candidates who only apply on Linked In will not be considered. Please send the following in PDF format to careers, with a subject line that reads (exactly as written):
Digital Marketing & Growth Director – Application. We request your resume and a cover letter answering the following questions (in no more than one page, 11 point font):

1 - What excites you about this role and Pickles Group’s mission? If you have a personal connection to the work that you’re comfortable sharing, we’d love to hear more.

2 - Tell us about a specific digital marketing campaign you personally built and executed that drove measurable growth that you’re especially proud of. What was the goal, what did you do, and what were the results?

3 - This role requires you to be the entire marketing department. Describe a time you independently owned a function or project end-to-end without a team or agency support. How did you prioritize, and what did you learn, and how would that inform the way you approach this role?

Pickles Group is a rapidly growing national 501(c)(3) nonprofit that provides free peer-to-peer support and resources to kids and teens who are impacted by a parent or caregiver’s cancer. We’ve doubled our impact every year since we launched, supporting 4,916 families and distributing 66,250 Family Cancer Support Kits across all 50 states and 13 countries to date.

Our team is caring, collaborative, and focused on making a big impact. We support each other and believe that the culture we’re building within our organization is as important as the work we do. We believe that every family navigating a parent or caregiver’s cancer deserves access to support and resources that help them heal and thrive.

You can learn more about what that commitment means here.

In 2026, we are deepening our national reach with a goal of enrolling 1,500 children in our programs and significantly increasing Family Cancer Support Kit distribution, approximately double our enrollment and reach from 2025. We’re hiring our first-ever Director of Digital Marketing & Growth to drive our impact and reach for families.

At Pickles Group, ‘Director’ reflects ownership of a function in a young, growing organization. This role is both strategic and deeply executional. You will personally design, build, launch, analyze, and optimize our digital marketing engine.

This role prioritizes enrollment growth through performance marketing and conversion optimization. Brand storytelling and fundraising communications support that primary objective.

This is an individual contributor role with no direct reports. You will execute campaigns yourself across social media, paid acquisition, website optimization, email marketing, and analytics. You will be directly accountable for measurable enrollment growth.

This role manages a dedicated paid acquisition budget (approximately $50,000 annually) to support enrollment and support kit growth, with autonomy to test, optimize, and allocate spend based on performance and outcomes.

• Drive enrollment of 1,500 children into Pickles Group programs
• Double Family Cancer Support Kit requests (from approximately 30,000 annually to 60,000)
• Increase qualified website traffic by 50%
• Increase conversion rate from site visit to Support Kit request by 15%
• Launch and optimize the Google Nonprofit Ad Grant
• Build and maintain a weekly KPI dashboard tracking traffic, conversion rates, and cost per enrollment from the ground up
• Present monthly digital marketing performance and growth insights to the Executive Director

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- Paid Acquisition and Social Recruitment

Develop and execute organic and paid strategies across Instagram, Facebook, Linked In, and search (Google, Bing). Build campaigns…