Marketing Communications Manager; Agent Engagement & Community

Job Title
:
Marketing Communications Manager (Agent Engagement & Community)

Location
:
Suwanee, GA

Salary Range
: $72,500 - $78,000

Reports to
:
Chief Operating Officer

We are a leader in the financial services industry
, focusing on protecting the dreams of Middle America with our innovative life insurance products. Our proprietary life insurance product offers living benefits to serve the unique needs of our clients.

Premier Financial Alliance (PFA) is hiring a Marketing Communications Manager (Agent Engagement & Community) to strengthen communication and connection across our field, reduce product confusion, and drive higher agent retention through consistent, high-quality internal marketing and community experiences. This is a mid-to-senior individual contributor role reporting to the COO
, working closely with home office leadership and partnering with the field to spotlight wins, share updates, and reinforce clarity and momentum.

This role is hybrid with a minimum of 1 day per week in the corporate office
.

Agent Communications (Primary)

• Build and run a reliable weekly agent newsletter with strong deliverability, open/click performance, and clear calls-to-action.
• Establish a consistent internal comms cadence for product updates, announcements, training/event promotion, and leadership messages.
• Translate leadership direction into clear, field-friendly messaging that reduces confusion and increases adoption.

Community Engagement (Circle.so)

• Own PFA’s agent community on Circle.so
  , including content programming, moderation, engagement prompts, and community campaigns.
• Partner with the field and home office to identify stories, spotlights, and updates that keep agents informed and connected.
• Create lightweight systems that make it easy for the field to contribute (spotlights, wins, FAQs, photos, event recaps).

Content + Social (Retention-Focused)

• Produce 5 social posts per week aligned to agent engagement goals (recognition, education, updates, community moments).
• Refresh and maintain a consistent voice and content strategy that strengthens trust, professionalism, and pride in PFA.

Blog + SEO Basics

• Own the editorial process for a public-facing blog and publish 1 post per month
  , focused on company updates, agent spotlights, and product education.
• Improve baseline SEO hygiene (topic selection, metadata basics, internal linking, readability) and track performance.

Messaging, Brand Voice, and Cross-Functional Alignment

• Lead discovery and definition of PFA’s brand voice
  , then codify it into practical guidance leadership and the field can use.
• Coordinate closely with senior leadership and home office management on messaging priorities and timing.
• Ensure content aligns with required review processes and approvals.

Compliance Partnership

• Work within PFA and National Life Group Compliance requirements to ensure marketing communications meet standards, approvals, and DISCLAIMERS.

You’ll be accountable for measurable improvements in:

• Community engagement (participation, active members, posts/comments, campaign response)
• Newsletter performance (deliverability, open rate, click rate, consistency)
• Blog performance (traffic, time on page, steady publication cadence)
• Content production cadence (newsletter weekly, social 5/week, blog monthly—delivered reliably)

• 5+ years of relevant experience in marketing communications, lifecycle/internal communications, community marketing, or related fields
• Proven ownership of email marketing KPIs (deliverability + open/click performance) and consistent execution of campaigns/calendars
• Strong copywriting and messaging skills (clear, concise, motivating)
• Demonstrated ability to manage multiple stakeholders and ship on a schedule
• Comfort working in regulated environments with structured approval workflows

• Experience in financial services, life insurance, or affiliated distribution environments (plus)
• Circle.so experience (huge plus)
• Blog/SEO experience (plus)
• Proficiency with AI tools for content drafting and iteration (plus)
• Familiarity with Slack and (plus)

• Self-directed and…