Marketing Specialist

Job Title:

Marketing Specialist

Location:

Multiple Locations UK - Cheltenham / Cornwall

Location Type:
Hybrid (3/2 home/office)

Website:

Group:

Watson-Marlow Fluid Technology Solutions is part of Spirax Group, a FTSE
100 and FTSE4

Good multi-national industrial engineering group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.

When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.

We are looking for a passionate and skilled Marketing Specialist to contribute to our growing success. In this role, reporting to the Marketing Campaign Manager, you will own the delivery of sector specific marketing campaigns including product launches by coordinating activities, managing timelines and ensuring marketing materials are delivered on time.

You will work closely with cross-functional teams to implement insight-led campaigns that drive awareness and engagement. This position is ideal for someone looking to develop their marketing expertise while contributing to global initiatives and measurable results.

• Sector marketing campaigns: work closely with the Customer and Market Insight teams to create and deliver strategic marketing campaigns that align with business objectives for target sectors ensuring consistency and impact across all regions
• Team collaboration: bring together a team of brand and creative, UX and web to implement marketing campaigns that drive both brand awareness and lead generation
• Product launches: plan and deliver strategic product marketing launches as part of marketing campaigns
• Insight-led messaging: utilise in-depth marketing research and customer insights to define effective and compelling customer messaging
• Creative: brief and oversee the creative process for content generation ensuring alignment with campaign objectives and the brand strategy
• Customer journey: collaborate closely with the team to develop campaign journeys, target segmentation and marketing analytics
• Reporting: monitor and report on campaign metrics and provide analysis to demonstrate the effectiveness and ROI of marketing activities
• Continuous improvement: remain current with marketing and sector trends to evolve our marketing campaigns

• At least 3 years’ experience working in a process engineering or related B2B marketing role
• Skilled in managing and coordinating multiple concurrent projects
• Ability to work autonomously to deliver results in a busy, pressurised work environment
• Solid demonstrable experience in digital marketing, with a specific focus on creating and managing complex marketing campaigns
• Demonstrated organisational skills and methodical approach to completing tasks

• A competitive salary
• Flexible working arrangements
• A generous holiday allowance
• Three days’ paid volunteering leave
• Life assurance
• Additional support and benefits through our Everyone is Included Group Inclusion Plan

Everyone is Included at Spirax Group. We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued - across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.

We want everyone to be able to make their difference here, so we will always consider requests for flexible working.

We know that everyone needs some extra help from time to time, so we have introduced a range of additional benefits through our Group Inclusion Commitments. These include

• Gender-neutral parental leave
• 15 days of extra paid caregiver leave
• Paid time off and support for anyone experiencing pregnancy loss or domestic abuse
• Menopause-friendly workplace principles and more

Learn more at

We are an equal opportunity employer committed to fostering an…