Senior Manager - Content and Organic Search

Quick Summary

Lead and scale Kin’s website content by managing a content and SEO team within our marketing team. Drive process, use your writing, editing, and analytics skills, mentor top talent, and build quality, helpful, high-performing Your Money Your Life content that supports Kin’s growth.

Kin makes life simpler, more affordable, and better for homeowners — especially in the places where climate risks, rising costs, and outdated systems make it harder. We start with smarter homeowners insurance and expand to everything homeowners need to thrive.

Using data, technology, and thoughtful human support, we’re building products that are clear, fair, and help homeowners feel confident — so homeowners aren’t left behind when they need help most.

Founded in 2016, Kin is a remote‑first employer with Kinfolk across more than 35 states. We serve customers in 13 states (and counting). Our disciplined growth, strong customer satisfaction, and focus on long‑term sustainability fosters outstanding growth, attracts marquee investors, and earns recognition and accolades, including:

• Built In Chicago's Best Places to Work, Midsize Companies )

• Forbes' America's Best Startup Employers )

• Inc. 5000 Fastest‑Growing Private Companies

• Forbes’ Fintech 50 )

• Great Places to Work Certified )

Most importantly, we’re building Kin to be a place where people do meaningful work with real impact — for our customers, our communities, and each other. We're excited to tell you more about how you can contribute to our rapid growth, strong unit economics, profitability, and excellent customer ratings. To learn more about how we work and what we’re building, visit  and see how we work.

Kin has the best reviews in home insurance. We’ve built trust by helping homeowners access quality home insurance, cutting inefficiencies and saving them money. Now, we want to be something more: the clear voice and trusted guide people seek out for insight at the intersection of personal finance and home ownership.

We are looking for a Senior Manager - Content and Organic Search to create high‑impact content that positions Kin as an authority homeowners trust for insight and advice. You find and fill information gaps for homeowners in need of advice, data, and straightforward information about home insurance, car insurance, home loans and more homeowner‑relevant topics. This is a hands‑on, high‑impact leadership opportunity to elevate our content and drive value for homeowners.

You will ensure we are creating content that provides clear, definitive, structured answers to common homeowner questions. You’ll own the strategy and execution for how Kin content surfaces when users search for across platforms like Google, Youtube and conversational engines like ChatGPT, Gemini, and Perplexity. You’ll partner closely with product, data, design, and engineering to design search‑friendly experiences, scalable systems, and content structures and formats that amplify discoverability and conversion.

Supporting you is a small team made up of a skilled senior editor, a copywriter, an SEO leader, and many freelance writers. You’ll collaborate with marketing and cross‑functional stakeholders and report to the Senior Director of External Communications.

• Own the end-to-end content strategy, spanning SEO, awareness content, mid‑funnel conversion content, and product‑related narratives.

• Take the raw ingredients we already have — a content library, brand voice, data, subject‑matter experts in home and auto insurance and home loans, and a brand committed to simple language — and turn them into a cohesive content engine that educates, informs, and shapes how people think about protecting their home.

• Be hands‑on with content execution while leading and mentoring a small, high‑output team made up of our senior editor, copywriter, and our senior SEO manager.

• Write or edit, and ship high‑impact content including:

  • SEO pillar pages, cluster articles, and comparison content

  • Data journalism‑style storytelling, and long‑form guides

  • One‑pagers, briefs, and product explainers

• Work closely with SEO, Product, and Growth Marketing to align content with…