Strategic Marketing Specialist

Do you have the vision and collaborative skills to help shape our marketing activities, ensuring alignment and integration while amplifying our positive impact? Can you inspire millions to give their time, money, and voice to create a better world for every animal? If so, our Strategic Marketing Lead role could be the perfect fit for you.

Working hours: 35 hours per week – Monday to Friday

Hybrid role: Work from home and from our London and Horsham hubs, as needed

Contract: Permanent

The RSPCA, the largest and oldest animal welfare charity, is seeking an enthusiastic and experienced Strategic Marketing Lead to guide the development and implementation of our overarching organisational marketing strategy.

This is a wonderful opportunity to join a growing team at an exciting time, with new opportunities to explore as we embed our award-winning brand.

We think this role's going to be popular and are expecting to attract high interest so we strongly encourage early applications to avoid missing out - closing date is 20th February 2026.

This pivotal role will allow you to shape how we connect with the public, build brand awareness and understanding, and drive engagement across all channels to inspire action and deepen our connection with our customers. It's an exciting opportunity for an experienced marketing professional to develop their skill set and take the next step in their career.

As our Strategic Marketing Lead, you will craft impactful brand and marketing campaigns that resonate with our priority audiences and directly contribute to the delivery of our ambitious "Together for Animal Welfare" strategy.

We will look to you to leadand nurture a high-performing team of marketing specialists, fostering a culture of creativity, innovation, collaboration, and continuous growth, this includes partnering with leading creative agencies to deliver best in class integrated campaigns that cut through the noise and build lasting brand consideration and trust. With a growth mindset you will drive innovation in our marketing approaches, embracing digital-first thinking and exploring emerging technologies to maximise our impact.

You will collaborate with expert colleagues across the RSPCA, from frontline operations to advocacy and fundraising, using your marketing insight and influencing skills to agree the optimum strategy ensuring an integrated approach and delivering a unified customer experience. A key part of the role will be to empower teams across the RSPCA with the tools and guidance to apply best in class marketing practices and ensure brand consistency and impact in their communications.

Turning data into actionable insights, working closely with our Strategic Planning and Customer Engagement functions, you will continuously refine our strategies and maximise effectiveness and you will manage a significant marketing budget with responsibility for ensuring every pound works hard to achieve our purpose.

To thrive in this role, you should have a solid understanding of strategic marketing principles and experience delivering multi-channel campaigns to diverse audiences. Exceptional communication skills—both written and verbal—are essential, as is the ability to collaborate, inspire, and guide others.

• A flexible and adaptable approach, thriving in a dynamic environment.
• Experience in supporting, developing, and motivating a marketing team, including remote working.
• Strong interpersonal skills to build confidence, understanding, and alignment across stakeholders.
• Confidence with interpreting data to make informed, thoughtful decisions.
• Curiosity, creativity, and a commitment to continuous learning and improvement.
• Ability to work both independently and collaboratively, balancing priorities effectively.
• Deep knowledge of strategic marketing, digital tools, and brand application.
• Proven experience translating insights into meaningful campaigns and strategies.
• Experience managing multi-channel campaigns and launching initiatives.
• Strong copywriting skills to create clear, engaging, and empathetic communications.
• This is an exceptional opportunity to make a real difference for animals. If you are a strategic marketing professional who values collaboration, creativity, and purpose, we want to hear from you.