Head of Marketing, gt.school; Remote

You are not seeking to oversee campaigns. You want to drive growth. Most marketing leadership positions define success through impressions and activity. This role defines it through enrollments. ool, the demand is already in place. Families are actively searching for a credible, high-performance K–8 experience designed for gifted learners. Our AI-powered model accelerates mastery and enables students to explore advanced interests and real-world skills.

The product delivers. The market is prepared.

What we require now is a marketing leader capable of converting demand into scale.

You will control the complete enrollment engine for GT Anywhere and define brand strategy across virtual, campus, and summer programs. Your mandate is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the trusted name in gifted K–8 education.

There is no existing playbook. You will design the funnel, establish positioning, conduct experimentation, and create a reliable execution machine leveraging agencies, freelancers, and tools. You will function with autonomy and direct accountability for outcomes.

If you seek ownership of a concrete number and the authority to construct the system that delivers it, we should talk.

• Controlling the complete enrollment funnel for GT Anywhere with direct accountability for enrollments, conversion rates, and CAC
• Designing and executing continuous experimentation to identify and remove high-impact conversion bottlenecks
• Constructing the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel mix, budget allocation, and measurable goals
• Creating a high‑velocity execution system that consistently delivers through agencies, freelancers, and marketing tools
• Collaborating closely with enrollment and school teams to convert family feedback into sharper messaging and higher-converting creative

• Executing awareness-only campaigns without enrollment accountability
• Serving as a request-taker for ad hoc marketing tasks with unclear ROI
• Waiting on slow approvals or large bureaucratic teams to execute
• Optimizing for vanity metrics disconnected from enrolled families

Construct and operate a full‑funnel growth engine that converts existing demand into 1,000 enrolled families while positioning gt.school as the category‑defining brand in gifted K–8 education.

• Bachelor's degree (BA or equivalent)
• 10+ years of experience owning full‑funnel marketing strategy and measurable outcomes in startup, technology, or high‑growth environments
• Demonstrated accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
• Strong funnel analytics capability with a track record of diagnosing issues and prioritizing high-impact improvements
• Experience defining brand strategy, positioning, and messaging at a company level
• Proven ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology
• Ability to work full‑time (40 hours/week) in a remote role based in the United States

GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting‑edge tech with data‑driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one‑size‑fits‑all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult  for more details on this topic.

Crossover Job Code: LJ-5750-US-Miami-Headof Marketin