Director, Integrated Demand Generation; Remote

Department: Product Management

Employment Type: Full Time

Location: Denton, Texas

Description
Be a Part of our Team! Join a working team that is dedicated to the mission of the work we do!

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture.

We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.

We’re hiring a Director of Integrated Demand Generation to own the campaign engine that turns company priorities into measurable pipeline. This leader is accountable for Marketing Qualified Lead (MQL) performance, marketing-sourced pipeline, and funnel conversion across segments including Public School, Head Start, and Private Child Care.

This is a quarterback role accountable for bringing company and marketing strategy to life in market and driving measurable pipeline impact. You will set integrated campaign strategy, drive alignment across channel leads, partner deeply with Sales and MDRs, and stay close to performance data. You are responsible for outcomes, not activity.

• MQL quality and volume against quarterly and annual targets.
• Marketing-sourced and marketing-influenced pipeline contribution.
• Lead-to-opportunity conversion rate across segments.
• Campaign launch velocity and cross-market consistency.
• Channel performance lift driven by cross-channel coordination and optimization.
• MDR follow-up speed and lead acceptance rates from marketing-sourced programs.
• Sales and channel team satisfaction with campaign support and enablement.
• Living the TS Vision and Values in day-to-day work.

• Build and lead integrated campaign pillars aligned to annual GTM priorities.
• Develop campaign briefs aligned to strategic and GTM priorities, leveraging Product Marketing- defined ICPs, buyer personas, and messaging frameworks.
• Define channel mix, funnel stages, and success metrics.
• Coordinate activation across paid media, web, SEO/AEO, lifecycle marketing, content, webinars, field marketing, and partner channels.
• Ensure campaigns reflect education buying cycles that span months (and sometimes longer).
• Align channel leaders around shared goals and reduce siloed execution.

• Own quarterly and annual Marketing Qualified Lead targets by segment.
• Own marketing-sourced and marketing-influenced pipeline contribution targets
• Partner with Marketing Ops and Rev Ops to monitor lead quality, stage progression, and funnel leakage.
• Adjust targeting, sequencing, and channel allocation based on performance data.
• Focus on revenue-driven outcomes. Campaigns need to align to business initiatives.

• Serve as a marketing partner to the MDR team.
• Improve MQL to Opportunity conversion through better targeting, stronger messaging support, and tighter follow-up alignment.
• Build lifecycle programs that nurture long-cycle education buyers.
• Create feedback loops across MDRs, Sales, Product Marketing, and Content Marketing to surface insights on lead quality, objections, messaging, and content effectiveness.
• Help ensure leads convert, not just generate.

• Partner with Sales leadership to align campaigns to pipeline gaps and account coverage priorities.
• Partner closely with Product Marketing to activate positioning, messaging, value props, and audience frameworks across campaigns and funnel stages.
• Share performance and engagement insights to inform messaging evolution, segmentation refinement, and future GTM optimization.
• Partner with Product Marketing to enable Sales with campaign…