Copywriter

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma‑derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Location: Hybrid – Based in our RTP office

Work Arrangement: This role offers a hybrid schedule, with a mix of remote work and in‑office collaboration. Candidates should be in the Raleigh, Durham, Chapel Hill, NC area.

We are looking for a highly skilled and strategic Copywriter to join our dynamic marketing team. This role is central to shaping and maintaining our brand voice and driving customer engagement through compelling, relatable content across all B2C channels. The ideal candidate has a proven track record of transforming complex product features into accessible, emotionally resonant narratives that motivate action and build lasting customer relationships.

• Content Strategy Execution:
  Lead the creation of strategic B2C copy that aligns with brand guidelines, campaign objectives, and overall business goals.
• Relatable Storytelling:
  Develop high‑performing, emotionally resonant copy for a variety of channels, including:
  • Email Marketing:
    Subject lines, body copy, and CTA's designed for segmentation and conversion.
  • Social Media:
    Organic and paid social ads (Facebook, Instagram, Tik Tok, etc.) with a focus on platform‑native tone and consumer insight.
  • Advertising:
    Scripts for video/audio, banner ads, and print advertising.
  • Digital/Web:
    Landing pages, website copy, product descriptions, and in‑app messaging.
• Customer‑Centric Approach:
  Deeply understand our target audience's pain points, aspirations, and language, translating these insights into compelling content that solves problems and creates connection.
• A/B Testing & Optimization:
  Collaborate with design and analytics teams to implement rigorous A/B testing, analyze copy performance, and iterate quickly to maximize conversion and engagement rates.
• Brand Voice Champion:
  Maintain, evolve, and enforce a consistent, distinct, and approachable brand voice across all external communications.

• Review, edit, and provide final approval for all B2C copies developed by external agencies, internal teams, and channel partners to ensure strict brand alignment, tonal consistency, and regulatory compliance.
• Serve as the primary subject matter expert for copy and narrative strategy in cross‑functional working groups, offering proactive guidance to mitigate messaging risks.
• Oversee the organization and maintenance of key messaging matrices, campaign boilerplate copy, and approved claim libraries for easy access by marketing and sales teams.
• Proactively monitor competitor communication and advertising strategies to identify market opportunities, messaging gaps, and potential areas for differentiation.

• English or Literature:
  Focuses on narrative structure, tone, grammar, and creative writing.
• Journalism:
  Emphasizes clear, concise, and persuasive communication, often under tight deadlines.
• Marketing, Communications, or Advertising:
  Provides a foundation in consumer behavior, strategic messaging, and integrated marketing campaigns.

Equivalency:
Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example:
If a job level requires a Bachelor's degree plus 4 years of experience, an equivalency could include 8 years of experience, an Associate's degree with 6 years of experience, or a Master's degree with 2 years of experience.

• 5+ years of professional copywriting experience, with a significant portfolio showcasing success in high‑volume, performance‑driven B2C environments (e.g., e‑commerce, tech, DTC)
• Experience in a regulated industry (e.g., Finance, Health, CPG) that requires balancing compliance with…