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At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squee
Z®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. #IWork For All For Good
The E-Commerce Operations Senior Manager drives the execution and optimization of our content syndication, search, categorization, and e-commerce performance. This role takes ownership of end-to-end product content integrity across all platforms, maximizes discoverability and conversion, and champions thought leadership to keep our e-commerce strategy ahead of industry trends.
This position requires an analytical e-com expert who can drive change, business growth, install best practices and is motivated by continuous performance optimization. The right leader will effectively partner with a wide range of stakeholders and demonstrate the ability to prioritize and identify data-driven opportunities.
The e-com Operations manager will report to the US Shopper Director and support both the US cheese and squee
Z categories which requires travel about once a month or on as needed basis.
- Partner with the Shopper team to develop and implement optimized content to ensure accurate, up-to-date product content—including images, attributes, and descriptions— is pushed to all customers and digital platforms
- Oversee digital shelf audits and resolve discrepancies to ensure consistency and compliance.
- Search Strategy & Discoverability:
- Lead search optimization initiatives to enhance product visibility and conversion rates on third‑party retailer sites.
- Collaborate with Shopper, brand and sales teams to deliver best‑in‑class SEO and paid search tactics within the e‑commerce ecosystem.
- Categorization & Attribute Management:
- Own the development and enrichment of product categorization and attribute assignments to match channel best practices, improve consumer navigation, and boost shelf placement.
- Monitor and adapt categorization strategies to align with each retailer’s algorithm and taxonomy changes.
- Analyze sales, traffic, content health, and conversion data to diagnose performance drivers and uncover opportunities for improvement.
- Provide recommendations to optimize the e‑com assortment to drive growth and efficiency in partnership with the sales and marketing teams
- Thought Leadership, tool and process transformation :
- Be the main point of contact for the global e‑com team on transformation projects
- Stay on top of industry trends, the impact of agentic AI, new digital tools and competitor activity; proactively recommend actionable strategies and pilot new tools or approaches.
- Support customer meetings and e‑joint business planning, bringing your e‑com expertise to our internal teams on e‑commerce content best practices and omni‑channel thinking.
- Champion an upskilling program to level up our organization’s knowledge on e‑com and lead projects to install performance routines, reporting and optimize the e‑com tech stack with IT
Minimum degree and experience:
- Bachelor’s degree preferred, not required based on experience
- Experience working with consumption and shipment data and e‑com tools like Salsify is required
- At least 5+ years of analytical, e‑com experience required, additional sales experience desirable
- MS Excel/PowerPoint advanced skills required
- Strong organizational, attention to detail and communication skills both verbal and written
- Ability to work effectively in a high‑paced environment within a cross functional team
- Proven ability to use data to draw insights that are actionable and will drive growth
- Ability to summarize and influence decisions through data
- Proficiency assessing the marketplace and various consumer retail business models
- Intellectual curiosity: self‑motivated…
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