VP, Marketing - eCommerce Business Solutions

Role Summary/Purpose

The VP Marketing, eCommerce Business Solutions will be responsible for driving growth by attracting digital SMB merchants to our solution set by leading Synchrony sourced campaigns and, in partnership with leading eCommerce platforms, establishing strong and productive relationships. Acting as Synchrony’s Partner Manager with eCommerce platforms such as Adobe and Big Commerce, the candidate will develop, execute, and manage the marketing plan to promote the partnership in both platform and Synchrony’s channels to acquire additional merchants for eCommerce Solutions.

We’re proud to offer choice and flexibility. At Synchrony, our way of working allows you to work from home near one of our hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in‑person engagement activities such as business or team meetings, training, and culture events.

• Develop and execute B2B omni‑channel marketing strategies, including traditional, digital, trade shows, and partner channels.
• Create scalable programs that generate and nurture leads via events, paid media, email, retargeting, direct mail, content promotion, and more.
• Lead digital strategy and partner with digital teams to execute SEO, SEM, email, and social media efforts where applicable.
• Create and articulate compelling value propositions around eCommerce Solutions, including business cases and comprehensive pitch decks.
• Support product strategy and value proposition design, including merchant research, testing, development, and launch.
• Develop guidelines on digital best practices for merchants to integrate financing into their website strategies and other digital marketing channels.
• Identify, prioritize, and gain alignment around marketing and eCommerce Solutions strategies.
• Maintain a strong understanding of competitor products and experiences and find opportunities to enhance the customer experience.
• Establish and develop key relationships with partner organizations.
• Collaborate with eCommerce partners, agencies, and Synchrony teams to ensure flawless execution of acquisition marketing campaigns.
• Partner with cross‑functional sales, marketing, credit, and operations teams to consistently deliver profitable sales and add value for our partners.
• Effectively partner and communicate across functions at all levels of the organization.
• Ensure compliance with all internal and partner legal and regulatory requirements.
• Perform other duties and/or eCommerce Solutions projects as assigned.

• Bachelor’s Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience.
• 5+ years of marketing experience, preferably in financial services, with critical experience in strategic planning, analysis, and marketing optimization.
• 2+ years managing teams with direct reporting responsibility.
• Previous client‑facing role or experience managing critical partnerships.
• Ability to travel up to 20% of the time.
• Ability and flexibility to travel for business as required.

• MBA or advanced degree.
• Marketing experience with digital SMB industry across multiple sectors.
• Experience in financial services.
• Experience in B2B and B2C marketing.
• Strong relationship‑building and partner‑leadership abilities.
• Experience in web analytics, attribution analysis, and digital media optimization.
• Digital marketing experience (SEO, SEM, email, social media).
• Skilled at interpreting and leveraging data; strong analytical skills (segmentation, targeting, ROI prioritization strategies).
• Experience managing creative agencies, research, and analytic partners.
• Strong project management, organized, and detail oriented.
• Innovative problem solver.
• Curious, flexible, high energy, self‑starter with an emphasis on action.
• Able to work in a fast‑paced, complex environment and manage multiple projects.
• Collaborative team player with the ability to influence across all levels of organization.
• Executive verbal and written communication and presentation skills.

The salary range for this position is $ – $ USD annual and is eligible for an annual bonus…