Director of Earned & Owned Media

Youarelookingfor aleadership rolewhere you cantake charge ofallearned and owned media and marketing initiativesforwell-knownretail destinations andbrands.

Youthrive in client-facing roles andhave the skills and experiencerequiredtoimplement holistic earned & owned media strategiesthatbuild brand reputation, drive engagement, and amplify client visibility.

You’reready and able toplay a key role in shaping the growth ofacross-functional team of Earned and Owned media specialists,todevelop your career, and make a lasting impact.

Due to continued business growth, we are looking to recruit aDirector of Earned & Owned Mediabased near Marlowtolead and oversee all non-paid media channels– including PR (traditional and digital media relations), owned content (blogs, newsletters, brand content), social media, influencer partnerships, experiential marketing and events.

If this sounds like you, read on…

BWP is anaward winningdestination marketing agency. We elevate brands with impactful, creative strategies that bring people to places to achieve commercial growth. Our integrated marketing campaigns supports the growth of brands like The Trafford Centre,Gravityand

IKEA.

This is our website  Pretty much everything we do is on there soit’sa good place to start if you are interested.

Allour employees enjoy the standard benefits you’dexpect - a competitive salary (in this case £80k+); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:

• Hybrid working –enjoythreedays collaborating and building strong working relations with colleagues in our Marlow offices (Monday, Wednesday & Thursday) andtwodays working from anywhere.
• Company bonus scheme (discretionary) – if BWP does well, so do you. Youcan get up to 10% of annual salary as a bonus.
• Company wellbeing programme including a free counselling service as needed.
• A culture of appreciation, reward, and recognition with monthly and quarterly awards and celebrations.
• A busy social calendar with regular company socials.

As a new role for the agency, you have scope to make the role your own, but your key responsibilities will include:

1. Strategic leadership and planning

• Work with department heads to develop and implement holistic earned & owned media strategies aligned with clients’objectives and overall agency vision.
• Build integrated communications plans combining PR, content, social, influencer and experiential output in a coordinated way (notoperatingin silos).
• Define annual/quarterly goals, KPIs, and success metrics;monitor performance across earned,ownedandshared channelsanduse thisdata to optimise ongoing strategy and provethevalue of earned and owned media.

2. Leading and overseeinga cross-functional team of Earned and Ownedmediaspecialists to deliver high quality work and high impact results

• Take ultimate accountability of non-paid mediateams,workand performance
• Lead, manage and overseethe teams responsible for:
  
  PR, Media & Influencer relations;
  Content and Owned Media;
  Social Media Strategy & Community / Engagement;
  Experiential, Activations & Event-based Marketing
• Manage budgets, timelines, and resources efficiently to meet both client and agencyobjectives.
• Define team structure and roles; recruitandmentorteam members;evaluate team performance; set clear responsibilities and expectations.

3. Cross-functional collaboration and stakeholder management

• Coordinate and collaboratewithother agency leads (including theHead of Client Services, Head of Paid Media, Creative Director and Communications Director) toensure integrated, coherent storytelling across all organic and earned touchpoints.
• Work closely withthe Business Development Manager, Business Director sand Company Directorsto ensure the growth of non-paid media channels and clients.

4. Relationship building and growing your clients

• Develop andmaintainstrong personal relationships with senior client stakeholders so BWP is seen as a valued and respected member of their extendedmarketingteam
• Attend and present at client meetings and understand the bigger client picture.
• Liaise…