Social Media & Engagement Specialist

The Social Media and Engagement Specialist is a member of a broader marketing team responsible for promoting the Northwest Territories as a spectacular destination. The purpose of this position is to create meaningful content for Spectacular Northwest Territories' social media platforms and websites, and to ensure the content is accurate, aligned with the brand, and engaging for its audience.

Working closely with the Media Relations Specialist and Marketing Director, the Social Media and Engagement Specialist is responsible for developing and delivering meaningful social media content for all NWT Tourism's social media platforms, including Instagram, Facebook, X, Pinterest, Tik Tok, and You Tube.

The Social Media and Engagement Specialist will develop a social media strategy annually to outline goals and deliverables for NWT Tourism social media channels. The Specialist will monitor and report on the performance of each social media channel in quarterly reports. These reports will help track NWT Tourism's key goals and deliverables and measure the success of each social media channel.

The position is also responsible for updating and monitoring Spectacular NWT's website content and ensuring the content is accurate and aligns with ongoing initiatives and consumer campaigns. The Social Media and Engagement Specialist provides expertise, advice, and support in establishing and growing an overall impactful social and online presence.

• Create and post engaging content across various social media platforms.
• Evaluate and coordinate influencer/Key Opinion Leaders (KOL) opportunities

• Knowledge of the territory and its five regions.
• Experience in content creation for social media channels, including reels, Tik Tok, and other short‑form videos.
• Ability to create and edit video and graphic content, including photo editing, using industry‑standard content creation software (e.g., Adobe Creative Suite/Lightroom/Photoshop, Canva, and/or comparable tools).
• Ability to analyze social and web performance, track key metrics, and prepare regular reporting with insights and recommendations (using platform analytics and common reporting tools).
• Competency in Word Press.
• Computer software program skills in Microsoft Office Suite.
• Familiarity with Crowdriff (asset).
• Familiarity with Asana (asset).
• Ability to work both independently and as part of a team managing many moving parts that are interconnected.
• Strong English oral and written communication skills with polish and careful attention to detail.
• Ability to plan, coordinate, and implement project activities.
• Ability to work in cross‑cultural and multicultural environments.
• Ability to deal with a stressful and demanding environment involving a high volume of work, competitive tourism suppliers, and critical deadlines.

The level of knowledge, skills, and abilities required to deliver all aspects of this position are commonly acquired through a diploma or undergraduate degree in marketing or business administration, combined with two to three years of experience in a marketing position with a Destination Marketing Organization, government tourism office, or private sector business. Equivalencies will be considered.

This position is located in Yellowknife, in office 5 days a week, remote work will not be considered.