Brand Marketing Specialist - DTC & Wholesale

Job Description

The primary responsibility of this role is to support execution of the Direct-to-Consumer (DTC) and Wholesale channel marketing strategies and campaigns across all brands. This candidate will be responsible for bringing tactics to life across multiple marketing channels.

• Plan, execute and measure channel marketing campaigns that support overall business objectives.
• Builds and maintains the annual marketing calendar, based on the defined strategic annual brand plans.
• Supports project planning meetings to keep the broader cross-functional team informed of project status and changes in a timely and accurate manner. Ensures that affected cross-functional teams are involved and informed at the right time throughout project process, in partnership with the Marketing Operations team.
• Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize impact. Works closely with Ecommerce, Revenue Operations, Sales, agency partners, marketing operations, marketing (creative, media, etc.) and others to execute channel marketing campaigns and programs.
• Support internal partners and external agencies to create and deliver project marketing assets. This includes but is not limited to things like social media or email marketing campaigns, videos, web/digital tools, and other brand and product marketing efforts within the Direct to Consumer and Wholesale channels.
• Collects project data, hindsight information and competitive analysis information across marketing channels to optimize effectiveness and efficiency of initiatives that improve return on investment.
• Processes marketing vendor invoices, tracking against annual brand budgets.

MINIMUM

EDUCATION AND EXPERIENCE:

• 2-4 years of marketing responsibilities required
• Proven experience as a coordinator or specialist role in a brand, or channel of marketing
• Bachelor’s degree in business, marketing, or related field of study a plus

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Self-motivated and solution-oriented; ability to take on projects with some ambiguity.
• Exceptional interpersonal skills; adept at successfully integrating internal and external resources within a highly matrixed environment.
• Ability to project manage to meet deadlines while delivering quality results.
• Demonstrated experience in facilitating cross-functional marketing efforts
• Experiences with digital channel marketing program and content development
• Exceptional written, oral, and interpersonal skills.
• Organized with high attention to detail
• Demonstrated ability to keep up-to-date on consumer trends and behaviors

Work Environment:

This position follows a Hyflex work model, providing the flexibility of remote work alongside intentional in‑office collaboration for “Moments that Matter” and key business needs. Upon hire, must be located within a commutable distance to Red Wing, MN.

Occasional travel required

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. Individuals with disabilities needing assistance in completing an application may contact rwsc or call .

Please view Equal Employment Opportunity Posters provided by OFCCP at https://(Use the "Apply for this Job" box below)..htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug‑free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

41 CFR 60-1.35(c)