Field Marketing, Senior

Remote Work:
Hybrid

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The primary purpose of the Field Marketing, Senior — Channel Emerging Verticals is to serve as the bridge between vertical marketing teams and the channel partner ecosystem — activating vertical campaigns through VARs, resellers, and distributors, managing MDF end-to-end, and driving measurable sell-through and pipeline results. The role will activate, execute, and develop partner demand programs while maintaining strong channel and field relations.

This role drives visibility to, and adoption of, integrated messaging through the partner channel, promotes new product launches through partner-facing enablement, and adapts corporate programs into channel-ready tools and campaigns that accelerate partner growth.

This role requires hybrid work in the Lincolnshire, IL location.

• Manage MDF programs end-to-end — from partner proposal and campaign co-creation through execution, proof of performance, and ROI reporting to leadership and partners
• Serve as the voice of the channel to internal vertical and product marketing teams — translating partner field insights, activation gaps, and market feedback into campaign adjustments and program recommendations
• Assist in the development of Local GTM Strategy along with territory sales leadership, including reputation, demand creation (including events & ABMs), plus sales / channel enablement
• Work on content and campaign selection and localization to align with top sales priorities in territory
• Contribute to Regional Solutions Marketing strategy to ensure local view is correctly represented in broader marketing efforts
• Partner with multiple marketing functions, sales, business intelligence, strategy, and services to support the achievement of the local sales target
• Be the marketing support for key, strategic, named and territory accounts across multiple routes to market — direct, partner, distribution, etc.
• Build & nurture a customer reference pipeline in region
• Support in-country NPI and PR activities, in partnership with global
• Create comprehensive local GTM marketing plans
• Influence marketing driven territory pipeline and revenue and provide recommendations
• Ensure successful seller adoption of enablement materials and local customer reference pipeline

Required Qualifications:

• Bachelor’s degree in business discipline
• 5+ years’ experience in Marketing, including at least 2 years in channel marketing, partner marketing, or field marketing in a B2B technology environment working with VARs, resellers, or distributors
• Equivalency:
  Candidates with 3+ years of experience will be considered if they have solid channel or partner marketing experience with demonstrated MDF management and partner co-marketing campaign execution

Preferred Qualifications:

• Channel partner marketing experience including MDF/co-op program management, partner co-marketing campaign development, and partner enablement in a B2B technology environment
• Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the longer game with short term sales priorities
• Organizational and communication skills
• Virtual team working and influencing skills
• Ability to technically understand how products fit in to create and deliver a solution
• Inquiry management & lead routing systems – CRM, PRM
• Basic understanding of portfolio for effective local…