Segment Manager Kinshasa, Congo, Democratic Digital Posted ago

Position: Segment Manager Kinshasa, Congo, the Democratic Republic of the Digital Posted 3 hours ago
## Segment Manager Kinshasa, Congo, the Democratic Republic of the##
** Role purpose
** The Youth Segment Manager is responsible for developing and delivering a comprehensive end-to-end proposition for Vodacom’s youth customers (ages 16–28), spanning rural, urban, and young professional sub-segments. The role balances digital engagement initiatives with traditional channels, ensuring affordable, relevant offers that foster data adoption, brand loyalty, and community connection among young consumers across all geographies. Collaboration with the Device Manager and Loyalty Manager ensures seamless device bundling and rewards integration within youth offers.##

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* Key Responsibilities:

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* A. Core Responsibilities
**** Segment Proposition Development (Rural to Urban)*
* • Define a cohesive, tiered proposition covering young students, rural youth, urban teens, and young professionals ensuring each sub-segment has tailored bundles and services.  
• Collaborate with the Device Manager to align device bundling strategies (smart feature phones, smartphones, routers) with youth segment affordability and usage patterns.  
• Develop affordable voice and data bundles (e.g., daily/weekly passes, youth packs) that consider connectivity gaps in rural areas and higher-usage patterns in urban centers.  
• Ensure end-to-end value from awareness and activation to usage and retention through collaboration with distribution, retail, and community partners.  Product & Offer Management  
• Design youth-focused prepaid and postpaid bundles combining voice, data, and essential services (e.g., social media allowances, educational content access) aligned with budget constraints and lifestyle needs.  
• Integrate loyalty incentives by partnering with the Loyalty Manager to embed reward points, exclusive offers, and tiered benefits into youth bundles, driving retention and engagement.  
• Introduce micro-subscription models for young professionals (e.g., flexible data-hour passes, remote-work support packages) to bridge work-study needs.  
• Regularly review product performance and adjust pricing, validity, and features to meet evolving segment demands, especially in rural markets where price sensitivity is highest.  Channel & Distribution Alignment  
• Work with Sales & Distribution to ensure youth packages are effectively stocked and promoted at rural vending points, urban retail outlets, and digital channels (USSD, MyVodacom app).  
• Train retail agents, youth ambassadors, and community coordinators on key propositions to guarantee clear communication and simplified activation processes.  
• Leverage community influencers (e.g., campus reps, local leaders) in rural regions to drive trial and uptake.
** Digital Engagement (Lightweight Focus)*
* • Introduce simple digital touchpoints such as SMS-based promotions, mobile web portals, and lightweight app features that complement on-ground activations without deep technical complexity.  
• Collaborate with the Digital Marketing team to craft targeted social media campaigns on platforms popular among youth (e.g., Facebook, Tik Tok), ensuring rural-friendly formats (low-data images and short videos).  
• Monitor basic digital metrics (SMS redemption rates, portal visits, social media engagement) to inform and refine future campaigns.  Community & Young Professional Outreach  
• Plan and support youth-focused events (e.g.: career fairs, community outreach, skill-building workshops) that engage young professionals and students in urban and peri-urban areas.  
• Partner with local NGOs, universities, and tech hubs to promote digital literacy, financial inclusion (mobile money usage), and entrepreneurship within the youth cohort.  
• Develop referral program that reward young professionals for data usage, content engagement, and Vodacom brand advocacy.
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* B. Performance Monitoring and Optimization*
* • Track segment KPIs: youth subscriber growth (rural vs urban), data usage per user, ARPU, churn rate, and bundle activation rates.  
• Conduct daily weekly and monthly reviews of regional performance, highlighting gaps between rural and urban uptake, and propose corrective actions.  
• Utilize simple…