Product Marketing Manager Hanover; remote in German

Your role

As a dedicated Product Marketing Manager at SYNAOS, you bring structure and clarity to complex technologies. You play a key role in shaping how we position our platform in the market, how we communicate with potential and existing customers, and how our go-to-market teams can operate successfully.

In this key role, you will complement our growing marketing team, which already covers PR, events, digital, and partner marketing. You will work closely with product management, sales, implementation teams, and leadership to translate complex product features into understandable, compelling customer benefits—for a complex buyer journey involving stakeholders from IT and OT.

• Development and ownership of product positioning and messaging that resonates with diverse target audiences — from shopfloor to IT and OT leadership
• Creation of sales and enablement materials such as battle cards, one-pagers, presentations, solution sheets, and internal briefings
• Support of go-to-market activities for new features, releases, or products, including messaging, target audience definition, and launch materials
• Development of content and campaigns that address the market, build trust, and support the decision‑making process
• Conducting and maintaining competitive analyses to enable clear differentiation and sharpen the roadmap or messaging
• Close collaboration with product managers, implementation consultants, sales colleagues, and marketing team members
• Contribution to thought leadership initiatives, use case stories, and executive content
• Continuous refinement of messaging based on market feedback, signals, and performance data

• 3–5+ years of experience in Product Marketing, Content Strategy, or Go-to-Market within a B2B SaaS environment — ideally in logistics, robotics, manufacturing, or industrial software
• Ability to translate technical complexity into clear, value-driven communication tailored to different stakeholders
• Experience in start-up, scale-up, or matrix‑organized environments with cross‑functional collaboration
• Confidence in creating content and materials from concept to execution, combined with a strong strategic sense for narrative and positioning
• Familiarity with sales enablement practices and tools (e.g., battle cards, competitive analyses, objection handling, personas)
• A structured, proactive, and collaborative working style — someone who wants to shape the role, not just fill it
• Native‑level German and very good written and spoken English;
  French or Spanish are a plus (and may exceptionally substitute for German)

Don’t worry about ticking all the boxes! We appreciate real people, lived experiences, and diverse voices! If you are a driven product marketing professional with a passion for technology, we want to hear from you. Submit your resume outlining your experience and qualifications for this role to start the conversation!

Join our team and just be yourself — we celebrate diversity! Our entrepreneurial culture is driven by a talented and passionate team. We offer full flexibility to fit your needs, whether you prefer working remotely, in the office, or in a hybrid setup. And if you'd like to work from abroad, you can work remotely for up to 180 days. But that’s not all!

We also offer a competitive compensation package and 30 paid vacation days so you can recharge. Here’s a summary of the benefits we offer:

• Flexible work arrangements (remote, in‑office, or hybrid)
• Modern office in the heart of Hanover for hybrid work and quarterly team events in Hannover
• A fast‑growing company with a clear mission: to rethink the future of industry
• A high level of responsibility and autonomy in a role with direct impact on brand growth and revenue
• An experienced, open marketing team that values creativity, precision, and strategic depth
• Up to 180 days (6 months) of remote work from abroad
• Competitive compensation with additional benefits
• 30 days (6 weeks) of paid vacation
• Modern hardware and software solutions
• Corporate benefits: access to exclusive employee discounts and perks from a wide range of partner companies

Ambitious, highly promising and always on the move:
That is SYNAOS. We are a team of over 95 people from 15 nations. We stick together and all work towards the same goal: to turn an entire industry topsy turvy. Can you identify with our principles?

• We go above & beyond for our customers
• We always push forward
• We make informed decisions
• We challenge each other and win together
• We seize ownership
• We make bold moves

SYNAOS GmbH
Liane Hagelganz