Senior Marketing Manager - Own Brand Lighting

Location: Remote

This job is with Ferguson, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Job Posting:
Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers' complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries:
Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.
The  Senior Marketing Manager - Own Brand Lighting  leads marketing strategy, planning, and execution for Ferguson's Own Brand Lighting portfolio, including the Minka, Millennium, and RP Lighting + Fans brands. This role owns campaign direction and execution across digital, social, trade shows and traditional channels, with accountability for performance, optimization, and results.
This is a people manager role that partners closely with Creative, Product Development, Sales, and Digital teams to ensure marketing efforts are aligned, market-ready, and driving growth across the Lighting portfolio.
This role reports to the Director, Own Brand Marketing Strategy - Residential.

Location:

This role is open to remote work in the United States for the ideal candidate or Hybrid out of Ferguson's offices in Cincinnati OH (Erlanger KY), Newport News, VA or Corona CA.
Responsibilities:
Lead marketing strategy, planning, and execution for the Own Brand Lighting portfolio aligned to business objectives and growth priorities
Set overall campaign direction and own end-to-end execution through internal teams and agency partners across digital, social, and traditional marketing channels
Develop annual and seasonal marketing plans, defining objectives, channel strategies, success metrics, and timelines
Prioritize marketing investments and resources across brands and channels to maximize impact and return on investment.
Own campaign performance measurement, return on investment analysis, and optimization, using data and market insights to refine strategies and improve results.
Ensure marketing readiness and alignment across Creative, Product Development, Product Strategy, Sales, and other cross-functional partners.
Partner with Product Development on product launches and go-to-market execution.
Communicate marketing plans, priorities, performance, and insights to leadership and key partners.
Handle external agencies and vendors supporting campaign execution and performance goals.
Create strong partnerships with the department leads across the portfolio:
Product Development, Sales, Project Management and Digital.
Recruit, develop, and lead a high-performing marketing team, providing direction, coaching, and performance feedback.
Foster a collaborative, accountable team culture focused on execution excellence and measurable outcomes.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Experience in lighting and/or agency experience around home products.
15+ years of marketing experience with a proven track record of success.
Experience leading people and teams.
Strong experience planning and delivering cross-channel marketing campaigns.
Experience owning campaign performance, return on investment analysis, and optimization
Excellent communication, interpersonal, and leadership skills.
Strong point of view with an understanding of business objectives.
Analytical approach with the ability to interpret data and translate insights into action.
Experience leading changes in operational processes and…