Marketing Manager

** Overview*
* Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a
** Marketing Manager
** to be a key contributor to our marketing team within the Quality, Outcomes Research & Analytics (QORA) department. This position can be home-based.

** This is a full time, benefits eligible, grant funded opportunity. Current funding will expire in July of 2031, with the possibility of extension.*
* The Marketing Manager is responsible for overseeing the strategy, management, and growth of marketing efforts for a portfolio of health care quality improvement programs, providing input and direction on related marketing efforts. The Marketing Manager will have responsibilities which include: (1) leading the marketing for a portfolio of health care quality improvement platforms, (2) leading the marketing strategic planning process (3) implementation of the marketing plan and (4) special projects as assigned by the Marketing Director.

The Marketing Manager will manage master agreements, SOWs, and vendor invoices. They will develop and maintain relationships with staff and volunteers domestically and coordinate with cross-functional teams on developing campaigns, campaign materials and promotions, overseeing the execution of marketing activities, and developing and implementing various strategies for retention and growth purposes.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on Linked In, Instagram, Facebook, X, and s.

** Responsibilities*
* + Develop, modify, and implement marketing plans (inclusive of financials), in coordination with the other members of the team, which support the overall strategic plan

+ Coordinate with cross-functional teams on development and subsequent success of healthcare professional quality improvement products. Provides input and supervises development of campaigns and associated materials

+ Oversee the marketing strategy for the platform, digital marketing, in close collaboration with Communications, Science, Branding and Legal departments. Leverages market research to measure the effectiveness of, and customer satisfaction with products. Develop periodic reports and campaign reports delivered to sponsors and other stakeholders.

+ Act as a primary liaison to all internal departments and external vendors as needed to ensure that all projects remain on schedule to meet deadlines. Responsible for contracts/invoices with our vendors for projects and coordinating with internal and external channels to ensure project deliverables are met

+ Coordinates and attends 2-4 national trade shows each year

+ Other projects as assigned by the Marketing Director

** Qualifications*
* + Bachelor's degree or equivalent experience

+ 3 plus years of relevant experience

+ Excellent written and oral communication skills

+ Ability to multi-task, prioritize work assignments, be flexible in scheduling tasks, manage time effectively and meet deadlines

+ Excellent computer skills, including experience with Microsoft 365 and Adobe Creative Cloud

+ Ability to interact effectively and work collaboratively with both internal and external contacts at various levels

+ Strong analytical skills with a demonstrated aptitude to utilize campaign metrics and trend analysis, research and other sources to turn data and information into actionable information

+ Strong writing, presentation, and verbal communication skills

+ Marketing, account management, and/or communication experience

+ Ability to travel up to 10% local and overnight stay

*
* Preferred Experience:

*
* + Account Management experience

+ Marketing experience including familiarity with email marketing, social media, webpage development, SEO, paid promotion and tradeshow management. Video production experience is a plus.

+ Product/Brand Management experience

+ Budget Oversight

+ Agency Experience a plus

** Compensation & Benefits*
* The expected pay range will be **$70,000 to $85,000** . Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. The…