Responsable Acquisition & Fidélisation Utilisateurs; f​/h​/x

Comparis.ch is Switzerland's leading comparison platform. Join us to enhance user experience and drive growth!

Comparis.ch is the leading comparison platform in Switzerland. For over 25 years, we have been comparing rates and services from health insurance companies, insurers, banks, and telecom providers, among others, and offer the largest Swiss online marketplaces for real estate and cars. With comprehensive comparisons, we create transparency and help our users make the right decisions for them. With over 80 million visitors per year, we are one of the most used websites in Switzerland.

Nine out of ten people know us as the independent comparison platform of Switzerland.

• Develop and optimize cross‑selling and retention strategies.
• Manage email and CRM campaigns across user journeys.
• Analyze user behavior and improve engagement metrics.

• 3+ years in cross‑selling and retention marketing roles.
• Proficiency in CRM and marketing automation tools.
• Strong analytical skills and data‑driven approach.

As a User Acquisition & Retention Manager, you will be responsible for building and further developing our cross‑selling, referral, and retention mechanisms across all Comparis products. You will ensure that one‑time visitors become active Comparis customers and that they use several of our offers in the long term. The following tasks will be part of your role:

• Design, implementation, and optimization of email and CRM campaigns along the entire user journey (onboarding, activation, re‑engagement, cross‑selling).
• Building and operating referral and recommendation programs.
• Launching and participating in initiatives that convert users into customers.
• Close collaboration with product, sales, SEO, and performance marketing teams.
• Planning and conducting A/B tests and funnel optimizations.
• Definition, monitoring, and further development of key KPIs such as activation, return rate, cross‑sell rate, and lifetime value.
• Analysis of user behavior and derivation of concrete optimization measures.

• More than three years of experience in cross‑selling, customer retention, email marketing, and marketing automation.
• Experience with CRM or marketing automation tools (Iterable, Lytics, Zoho).
• Very good understanding of customer journeys, funnels, and conversion optimization.
• Experience with tracking, analytics, and BI tools (e.g., Google Analytics, Looker Studio, Tableau).
• Structured, analytical, and data‑driven working style.
• High initiative with a pronounced hands‑on mentality.
• Team player and enjoyment of cross‑departmental collaboration with marketing, product, UX, data, and commercial teams.
• Very good German and English skills, both written and spoken.

As a User Acquisition & Retention Manager, you have the opportunity to build and actively shape a central new growth function  work in an environment with flat hierarchies, fast decision‑making processes, and a lot of autonomy. We live a culture of transparency, respect, and trust. Lifelong learning is a given for us – we promote continuous development at both individual and team levels.

Additionally, we offer a 40‑hour workweek with flexible working hours as well as the possibility of home office and remote work.

Then don’t hesitate and apply for our position today. If you have any questions, Daphne, our People Management Leader, will be happy to assist you. We look forward to your application!
Note for recruiters:
For this position, we only consider direct applications.