Digital Marketing Intern

Location:

Allentown, PA/hybrid

Position

Description:

Smart Acre, a B2B marketing technology agency, is seeking a dynamic marketer with a passion for creating and executing marketing initiatives across multiple channels. This internship provides the opportunity to get hands-on practice in content creation, SEO, paid placement, and marketing automation.

This is a role suited for you if you enjoy experimenting with marketing tactics, you have a willingness to adapt based on data, and you like to communicate your ideas. You are someone who likes variety in their daily tasks and isn't afraid to take on new challenges. You are eager to get work done. You execute tactics with high attention to detail and report on your results because your drive comes from creating and measuring results.

Key Responsibilities

• Support account managers and campaign managers in delivering successful demand-generation campaigns for clients.
• Provide execution support of tactics such as copy development, email campaigns, paid ad copy, social media content.
• Contribute to monthly dashboards and quarterly reports as necessary through reporting on email, SEO, PPC, and organic social tactics.
• Write lead-generating content, leveraging AI where applicable, including social media and blog content. Copy-edit to align to the client's brand messaging, campaign goals, and desired audiences.
• Program and execute email sends in marketing automation platforms (Hubspot, Marketo, Pardot.).
• Track email performance using internal reporting systems and analytics tools.
• Assist with the management of email databases to ensure the accuracy.
• Identify trends and opportunities to make timely recommendations for successful email campaigns.
• Execute on-page SEO tactics, including keyword research and analysis and identifing and addressing crawler errors.
• Manage and update client website content.

Minimum Qualification &

Skills:

• Experience executing inbound marketing tactics like SEO, social media, email and content marketing.
• Hub Spot experience preferred.
• AI experience preferred.
• Passionate about driving results, and wants to grow their skills rapidly.
• Impeccable attention to detail through accuracy and accountability.
• Exhibits time management and organizational skills.
• Ability to work under pressure and meet strict deadlines in a remote environment.
• A positive attitude with outstanding collaboration skills.
• Technical understanding of the pieces that make up a successful digital campaign.
• Ability to turn feedback into action through active listening and accountability to the team and clients.
• Excellent verbal and written communication skills, with a willingness to contribute ideas regularly.
• Self-motivated and eager to contribute as part of a team.
• Bonus:
  An insane curiosity to learn all things marketing including the tools, the why behind the work, and what works best in each goal-orientated situation

Why Smart Acre?

• Salary: $17/hr for up to 29 hours per week
• Hybrid agency - flexibility of working from anywhere within the United States you can connect from!