Content Strategist; Remote

Join to apply for the Content Strategist (Remote Canada) role at Directive
.

Get AI-powered advice on this job and more exclusive features.

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, Rev Ops, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected—sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note:

internally, this role is titled Account Strategist, Content & SEO.

• Strategic Excellence and Best Practices: create custom strategies and implement best practices that result in achieving our NSMs. Use project phase as a foundational moment, optimize and revise strategies over the client lifecycle while adhering to Directive best practices.
• Collaborate with the Associate Director (AsD) when roadblocks arise that impact strategy and goal attainment.
• Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
• Apply best practices: LTV:
  
  CAC modeling, Customer Generation, Share of SERP, Content Production.
• Goal Setting: use available data to set goals for clients during engagement, review and approve by AsD.
• Data sources include Google Analytics, CRM data, SEMRush, Ahrefs.
• Project Management: plan strategy execution, ensure team and client understand responsibilities, use Asana, delegate tasks to Specialists, ensure timely completion, partner with Project Managers if present, collaborate with content writers and designers for on-time quality content.
• Internal and External Communication: main interface between clients and team, build relationships beyond deliverables, communicate timeline expectations, progress, use Slack, provide regular cadence deliveries.
• Reporting: deliver progress and impact to clients on bi‑weekly meetings, monthly reports, quarterly reports, and bi‑annual business review presentations.

• Proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, link building.
• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable client-facing and owning relationships with key stakeholders.
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog.
• Proven organisational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO and content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals – continuously seek opportunities to grow client business (e.g., additional service lines, increased budgets, referrals).
• Client leaves a 5 CSAT score.

• 🏠 Living wage
• 🙏 Medical, dental, vision plans, disability, and life insurance – employer‑paid plan for you, 50% contribution for dependents.
• 🧠 Mental – Access to certified therapists via Spring Health, membership to Headspace.
• 💪 Physical – Gympass.
• 🛫
  Time Off – Unlimited…