Campaigns and Content Marketing Lead

An opportunity has arisen for a Campaigns and Content Marketing Lead to join our Marketing and Communications team at Birth to 19.

Start Date

ASAP

Location

Our roles involve a mixture of office and home-based working (hybrid).

St Edmund’s Nursery School, Washington Street, Bradford, BD8 9QW

Short Description

The new Campaigns and Content Marketing Lead will lead the development of high-quality, strategic content that supports Bradford Birth to 19’s local and national campaigns. This role ensures that campaign messaging, stakeholder communications and thought leadership content are clear, compelling, evidence-informed and aligned to Birth to 19’s positioning as a national leader in early years and education improvement.

Annual Salary This is a full time role, graded at Band 7 - 8 £ 29,064 - £33,699 per annum (depending on experience)

Key Responsibilities

• Lead on written content for major campaigns (e.g. Small steps, big futures, 50 Things to Do Before You’re Five, Less Screen Time)
• Write blogs, case studies, campaign toolkits, reports and long‑form pieces
• Translate complex education, early years and policy content into accessible communications
• Develop messaging frameworks and key narratives across work streams
• Support with strategic campaign planning, execution and measurement
• Create monthly practitioner‑facing and parent‑facing blog content for 50 Things to Do and Early Years Stronger Practice Hub
• Develop Family Hub Newsletter content working with partner organisations
• Produce content aimed at Local Authorities, education leaders and partners
• Support thought leadership positioning through articles, opinion pieces and case studies
• Work with programme leads to identify stories, impact evidence and practice examples
• Write press releases and manage media contacts for campaigns
• Produce case studies working with programme leads across all work streams (50 Things, SCITT, Apprenticeship Academy, Early Years Stronger Practice Hub)

• Monitor sector news and trends to identify commentary opportunities
• Lead Linked In thought leadership content and news commentary
• Work with senior leadership to position Bradford Birth to 19 as a sector expert

• Write and oversee email marketing content for campaigns and stakeholder audiences
• Ensure consistency in tone of voice and positioning across all platforms

• Act as a guardian of messaging quality and narrative clarity
• Proofread and edit content across the team when required
• Maintain consistency in tone, voice and strategic positioning

From time to time you will be required to support our online and in‑person events.

• Support preparation and delivery of marketing events
• Prepare materials, giveaways and resources for events and campaigns
• Provide on‑the‑day support at events (including occasional weekend work)

• To attend relevant training as and when required
• To positively represent Birth to 19 at events
• To contribute to the ongoing fundraising of the organisation as required
• Any other duties appropriate to the post and organisation

You should be an experienced campaigns and content professional with a proven ability to craft compelling narratives and translate complex topics into engaging communications. If you're strategic, creative, and passionate about using storytelling to drive social impact, we'd love to hear from you.

• Degree or equivalent in professional marketing or communications
• Experience in a content marketing, campaign planning and communications or similar role (3–4+ years)
• Strong long‑form and short‑form writing skills, e.g. blogs, case studies, social media content
• Experience translating complex or technical topics into engaging content
• Understanding of audience segmentation and messaging
• Experience working on campaigns rather than ad‑hoc content
• Experience writing press releases and managing media relationships
• Excellent editing and proofreading skills
• Strong campaign and project management skills
• Strong research and analytical skills
• Ability to work collaboratively across teams as well as independently
• Exce…