Product Marketing Manager - West Coast Australia

About Velixo

With close to 3,300 customers globally, Velixo is a leading Excel‑based software company specializing in developing reporting, budgeting, data and template solutions for ERP software such as Acumatica, Sage Intacct, and Microsoft Dynamics 365 Business Central. We provide advanced yet simple‑to‑use reporting tools that empower businesses to gain valuable insights, become more efficient, and automate processes from and to their ERP data.

The Product Marketing Manager is a global position that will be a cornerstone in driving the growing global success of Velixo and its industry‑specific focus across several ecosystems. You will work hand‑in‑glove with the Product Management and Leadership teams to craft the propositions that drive the evolution of Velixo. Through strategic thinking and analysis to understand the range of buyer and user personas we would want to attract, this critical role will provide insight into the market for cloud solutions for various industries, ecosystem trends, and competitor landscape, creating clarity around how we win.

You will require significant focus on building out specific customer segmentation, clarity around vertical and sub‑vertical industries we want to serve, the ability to communicate crystal clear ICP, objection handling and positioning datasheets, and the ability to energize every internal or partner team.

This is a full‑time remote position open to candidates based in the West Coast of Canada, New Zealand, or the East Coast of Australia.

You will develop and evolve the global go‑to‑market strategy, design winning propositions including messaging and positioning, and work with the leadership team in crafting the next stage of Velixo. You will also connect across global teams, develop creative and innovative product marketing strategies driven by customer insight, and inspire our sales and marketing channels through the delivery of successful commercial results.

• Define compelling customer value propositions that align with the company’s strategy and maximize Velixo’s brand differentiation, collaborating with the product, marketing and commercial teams as well as our many partners to establish frameworks that ensure proposition success, and delivering impactful presentations, e‑books and other assets in collaboration with the Marketing team.
• Take full ownership of launching new products and propositions and deliver successful go‑to‑market strategies, inclusive of enablement packs for both internal and external stakeholders.
• Work closely with the leadership team, guiding region‑specific plans and developing detailed channel strategies, messaging, positioning, value‑added content, and sales enablement tools.
• Lead the strategy and execution of our customer case study track, ensuring a continuous focus and release cycle of quality customer case studies with measurable outcomes by ERP, industry and/or specific use cases, to push the Velixo messaging to resonate with prospects.
• Contribute to taking the messaging and structure of the Velixo website to the next level in close collaboration with the CPO and the marketing team.
• Manage the delivery of the proposition roadmap in partnership with product strategy, pricing, and go‑to‑market teams to achieve financial targets.
• Act as a global ambassador for Velixo, contributing to thought leadership, representing the brand at events, and possibly on social media, with analysts, and through digital channels, showcasing exceptional Velixo content.

• Proven experience in a customer and commercially led Product Marketing role with deep domain expertise and a track record of building and executing product and proposition growth strategies across multi‑functional teams.
• Experience launching new products and value propositions.
• Strong knowledge of product‑centric organizations and industries, including a deep understanding of the business needs and challenges faced by customers, and competitors in the space.
• Experienced in product marketing methodologies, value proposition development, combined with marketing/communications and ability to…