Marketing Associate

Overview

Home Equity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages. We’re dedicated to serving homeowners 55 and up and helping Canadians live retirement on their terms. Our range of reverse mortgage solutions includes CHIP Reverse Mortgage™.

Are you a rockstar marketer who loves to write and make things happen? We’re searching for a Marketing Associate to join our award-winning marketing team. You will develop, manage, and execute marketing campaigns that help bring in new business, improve the customer experience, and attract new clients. You will work with agency partners to test new ideas and exceed results. We value growth, collaboration, and impact.

Key Competencies of the Successful Candidate Include:

• Self-motivated learner with curiosity to identify new opportunities and efficiencies
• Passionate marketer looking to grow and develop marketing acumen
• Copy writing and content development experience
• Ability to analyze and interpret campaign, market, and financial data
• Strong project management skills able to work across groups to move projects from inception to execution
• Excellent communication skills – written and oral
• Ability to develop and maintain solid working relationships

• Work with Manager to conceptualize, develop, implement and optimize marketing programs that drive acquisitions, conversion, and customer engagement through channels including customer letters, email marketing, blog posts and Direct Mail
• Assess and analyze advertising campaigns and coordinate efforts across on-line and offline channels to optimize investments
• Write, proofread and edit content for various marketing activities including website, email campaigns, sales tools, direct mail, customer letters and blog content
• Manage relationships with advertising agencies and marketing partners to achieve desired metrics and results
• Collaborate with Marketing team members, Call Center and Consumer Sales Management to optimize the customer experience in campaign execution and fulfillment
• Coordinate and manage consumer collateral inventory, including re-ordering, stock maintenance and literature revisions; assist in the development of new literature pieces
• Monitor, track and report on all marketing campaigns using large data sets; leverage analysis to identify opportunities to optimize or course-correct programs
• Oversee budgets and forecasting to align projects with annual budget and spend
• Prepare business cases for new initiatives, forecasting expected response rates and downstream origination

• Minimum 1+ years of experience in financial industry marketing and campaign management
• University Degree or equivalent work experience;
  Master’s Degree in Business or Marketing preferred
• Experience in managing marketing campaigns
• Ability to write/edit/proofread copy
• Strong analytical skills
• Demonstrated oral and written communication skills
• Self-driven character with innate curiosity
• Ability to collaborate with multiple stakeholders internally and externally
• Experience with Adobe Suite
• Innate curiosity and desire to learn

• Hybrid work environment

Great Environment

Home Equity Bank offers a hybrid working environment supported with a culture of flexibility. We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.

A Dynamic Culture – With People at the Centre

We believe our people make all the difference; our commitment to inclusivity, professional development, and employee experience has been recognized through various awards.

Growth And Opportunities

We provide challenging and rewarding careers in a wide variety of fields, with professional growth opportunities and on-the-job training. We encourage ongoing development through programs including Educational Assistance to reimburse costs related to learning.

Celebrating Great Work And People

We celebrate success and have programs that recognize professional achievement, including rewards and opportunities for volunteering and development.