Junior Customer Lifecycle & CRM Manager; f​/m​/d

Junior Customer Lifecycle & CRM Manager (f/m/d)

Permanent employee, Full-time
· Remote Work from European Country, Remote Work Germany

As Junior Customer Lifecycle & CRM Manager at IONITY, you will help build and run our lifecycle marketing engine built for EV drivers across Europe. Working closely with Marketing, Product, and IT, you will support the creation of customer journeys that drive engagement, retention, and customer lifetime value. This role is part of our investment in scaling lifecycle marketing as a core growth lever  will work hands‑on in our CRM ecosystem built around Braze, helping execute, optimise, and expand lifecycle campaigns while learning how to think strategically about segmentation, automation, and performance.

You are a doer with a strong interest in customer behaviour and lifecycle marketing. You enjoy working directly in tools, learning by doing, and improving campaigns through testing and iteration. You will also make sure our engine room is structured well, help with reportings and oversee day‑to‑day tasks engaging with customers  will join our Marketing & Communications team and report to the Team Lead Marketing Activation, working closely with senior stakeholders across CRM, Design, Sales, Partners, and Product.

This is a great opportunity to learn lifecycle marketing at scale in a fast‑growing EV ecosystem, with real ownership, real impact, and plenty of room to development.

• Work hands‑on in Braze, supporting campaign builds, journeys, triggers, segmentation, QA, and optimisation across markets.
• Execute lifecycle campaigns across channels, including email, in‑app content cards/messaging, and push, covering onboarding, activation, upsell, and retention use cases.
• Support the development of customer segmentation, helping build behavioural cohorts, lifecycle stages, and targeting logic.
• Monitor and analyse lifecycle performance, tracking key metrics and supporting reporting on engagement, conversion, and retention.
• Assist with experimentation and optimisation, contributing to A/B tests, message iterations, timing optimisation, and learnings.
• Collaborate with Product and IT, supporting CRM foundations such as event tracking, taxonomy, and data quality.
• Help connect CRM and website experiences, working with Webflow and agency partners to align journeys, landing pages, and conversion paths.

Mandatory skills & experience

• 1–3 years of experience in CRM, lifecycle marketing, email marketing, marketing automation, or a related digital role.
• Hands‑on experience with a CRM or marketing automation tool, ideally Braze or a similar platform.
• Strong interest in customer behaviour and lifecycle marketing, with a desire to understand what drives engagement, retention, and conversion.
• Analytical mindset, comfortable working with performance metrics such as open rates, click rates, conversion, and basic cohort insights.
• Hands‑on execution strength, with attention to detail when building, testing, and QA’ing campaigns.
• Collaborative working style, comfortable working with Product, IT, Design, and Content teams.
• Basic HTML knowledge or willingness to learn, including working with templates and structured content.

Bonus points (nice‑to‑have)

• Familiarity with Braze, customer journeys, or lifecycle canvases.
• Exposure to Webflow CMS or understanding how CRM campaigns connect to landing pages and website journeys.
• Interest in experimentation and testing, including A/B testing or performance optimisation.
• Basic understanding of event tracking and data structures.
• Experience working in a multi‑market environment or with localisation.
• Curiosity about new lifecycle channels and how customer communication evolves over time.

IONITY is a joint venture of the car manufacturers BMW Group, Ford Motor Company, Hyundai Motor Group, Kia, Mercedes‑Benz AG and Volkswagen Group with Audi and Porsche, along with Black Rock’s Climate Infrastructure Platform as financial investor.