Software and Solutions Product Marketing Manager - HPE Nonstop

Software and Solutions Product Marketing Manager - HPE Nonstop

This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next.

We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

HPE is seeking an experienced Software Product Marketing Manager who will thrive in a dynamic environment, responsible for product and solutions marketing efforts for HPE Nonstop. This role requires an experienced marketer who can:

• Collaborate with HPE product management and the external software ecosystem to drive awareness and business growth through product and solutions launches
• Lead cross‑functional efforts to support the expansion and acceptance of Nonstop solutions. This includes but is not limited to determining product positioning, building marketing strategies and execution plans, writing product marketing deliverables, developing and delivering marketing and sales support materials, and identifying and capitalizing on market trends, particularly for organizations requiring always‑on, mission‑critical workloads.
• Collaborate with campaigns and digital teams to plan and execute awareness, familiarity and intent activities within the HPE one campaign structure
• Act as a subject matter expert for HPE Nonstop at events and customer engagements

The ideal candidate understands high‑availability platforms, transaction‑intensive environments, and the needs of industries where downtime is not an option—such as financial services, payments, manufacturing. You will shape how HPE Nonstop software and systems are understood, differentiated, and adopted in an evolving IT landscape.

• Participate in the development of HPE Nonstop software and systems positioning, messaging, and differentiation.
• Develop and maintain clear value propositions that articulate availability, scalability, security, compliance, and total cost of ownership.
• Create marketing programs supporting the business across sales, marketing ecosystem and product management.
• Guide 360‑degree marketing planning and updates.
• Translate complex technical capabilities into customer‑focused narratives aligned to business outcomes.
• Research and write timely product marketing content including family guides, solution briefs, training and customer presentations, competitive compares, infographics, product and social videos, blogs and articles, white papers and other deliverables.
• Work with other teams to publish, train teams on, and promote deliverables.

• Lead solution launches and software releases, including messaging frameworks, launch plans, and field enablement.
• Partner with product management and engineering to incorporate market insight, competitive dynamics, and customer feedback.

• Equip sales, partners, and solution architects with high‑impact materials: pitch decks, battle cards, FAQs, solution briefs, and customer success stories.
• Train internal teams to confidently articulate Nonstop software value in competitive environments.

• Develop deep understanding of target industries, buyer personas, and customer pain points for mission‑critical systems.
• Monitor competitive landscape and emerging technologies impacting high‑availability and transaction processing platforms.
• Gather and synthesize customer insights to refine messaging.

• Drive thought leadership content including white papers, blogs, case studies, webinars, and executive…