General Virtual Assistant: Social Media, Video Editing & Author Marketing Support

Overview

Client Background:
Self-published children’s book author seeking virtual support to expand digital presence, promote books, and manage outreach to schools, libraries, and events. Marketing and operations are currently handled solely by the client.

Weekly Commitment: 5 hours per week to start (trial phase – potential to scale);
Flexible schedule;
Occasional live calls preferred around 8:00 AM CST.

• Edit existing long-form Instagram videos (approx. 1–1:15 minutes) into short-form content
• Repurpose each long-form video into 1–4 short videos where appropriate
• Create:
  • 2 short-form videos per week initially
  • Potential increase to 3 per week
• Optimize videos for platforms such as:
  • Instagram Reels
  • Tik Tok (or alternative short-form platforms as advised)
• Improve engagement through:
  • Strong hooks
  • Clean cuts
  • Captions and pacing aligned with short-form trends
• Take creative initiative while remaining open to client feedback

• Assist with additional content beyond reels, including:
  • Book promotional posts
  • Carousel posts
  • Event or reading announcements
  • Quotes or excerpts from the book
• Use existing photos and video assets provided by the client
• Help conceptualize and design a book promo-style advertisement
• Ensure content aligns with the client’s emerging brand style
  • Brand guidelines to be inferred initially from past content
  • Brand look to be refined collaboratively over time

• Research libraries and schools within the Austin, Texas area
• Build a contact list including:
  • School administrators
  • Librarians
  • Program or event coordinators
• Support email outreach using client-provided templates
• Assist with influencer outreach using an existing template
• Maintain simple tracking of outreach status and responses

• Research relevant vendor events, book fairs, or community events
• Compile a list including:
  • Event cost
  • Location
  • Estimated foot traffic
  • Date and relevance
• Help client evaluate ROI potential of events

• Conduct high-level research and comparison on:
  • Amazon Seller Central vs Amazon KDP
• Summarize pros and cons to support the client’s decision-making
• No publishing execution required initially unless agreed later

• Video tools may include:
  • Cap Cut
  • Canva Pro
  • Adobe tools (subject to discussion)
• Preference for tools that allow:
  • Direct commenting
  • Shared editing or easy revision workflows
• VA may use client’s Pro accounts where appropriate (case-by-case)
• Communication via:
  • Slack or chat-based messaging
  • Occasional calls if detailed feedback is needed

• Proven experience with short-form video editing
• Understanding of social media trends and engagement strategies
• Strong attention to detail and storytelling flow
• Comfortable taking initiative while incorporating feedback
• Experience supporting creators, authors, or small brands is a plus
• Organized and reliable in a low-hour, high-impact role

Working Hours:

5 hrs a week to start, to scale up if all goes well, Flexible schedule