Director​/Sr. Director of Branding and Communications

Overview

Acuity

MD is a software and data platform that accelerates access to medical technologies. We help Med Tech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Our solution helps get these products to physicians so they can improve patient care with the latest technology. We are backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health, and we are a high-growth SaaS company scaling rapidly.

Acuity

MD is growing fast, and our brand and story have to keep up. We need a leader who can define and own our corporate narrative, brand voice, and market positioning, then turn it into a steady drumbeat of high quality thought leadership, PR pull through, and brand consistency across every touchpoint. This role blends brand, creative direction, and communications into one clear owner.

You will set the strategy and also execute, especially early on.

Acuity

MD s mission is to accelerate the adoption of cutting edge medical technology. As part of the marketing team, you ll play a pivotal role in shaping our go-to-market strategy, testing new campaign ideas, and driving revenue. We re not just marketing a product; we re driving an industry-wide shift in how Med Tech companies find and close their best opportunities.

Our focus is on equipping Sales for success, collaborating with Product to refine and communicate our value, and working closely with customers to ensure they get the most out of our solutions. If you re looking for a fast-paced, growing, and collaborative team that makes a positive impact, Acuity

MD s marketing team is the place to be.

• Own Acuity
  
  MD s corporate narrative, positioning, and point of view in the market
• Define and enforce brand voice, tone, and messaging across all external touchpoints
• Set creative direction and lead design and brand partners with a clear vision
• Lead the narrative and content strategy for Flywheel, overseeing thought leadership and customer stories to ensure a cohesive, high impact conference experience
• Build and run the editorial strategy, including bylined articles and executive ghostwriting
• Define brand and comms metrics and use performance data to tie work to pipeline and revenue
• Partner with PR to sharpen storylines, improve placement quality, and drive pull through
• Set direction for social presence and content distribution across channels
• Align messaging and timing with Product Marketing, Demand, Sales, and the exec team

• Proven experience owning brand and communications together, or leading one with strong capability in the other
• Strong narrative and editorial judgement with the ability to spot differentiated angles
• Excellent writer who can translate complex topics into clear, credible stories
• Strong taste and creative direction skills, including managing designers or agencies
• Excellent stakeholder management and cross-team collaboration skills

• Med Tech/healthcare B2B experience or fast growing tech startup
• Comfort using analytics to measure content and brand performance
• Background in journalism, editorial, research, analyst, or comms roles with long form writing responsibility

Acuity

MD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role s scope and complexity, and the candidate s experience and expertise, market data and may vary from the range provided. Base salary range: $200,000 - $240,000

You must have an eligible work permit in the USA to be considered for this position.

• Ground floor opportunity
  :
  Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Learning Budget
  :
  Reimbursements for relevant learning and up-skilling opportunities.
• Remote work
  :
  Acuity
  
  MD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
• Flexible PTO
  :
  Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health, Dental, and Vision Plans
  :
  We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees  dependents.
• Home Office Stipend
  : $1,000 to invest in remote office equipment and WiFi reimbursement.
• Optional Team Retreats
  :
  We meet in-person multiple times per year for co-working and social gatherings.
• Parental Leave
  : 6-12 weeks of fully-paid, flexible parental leave.

The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.

We re backed by…