Campaign Manager - Marketing

Responsibilities

• Campaign Development & Execution:
  Design and implement multi-channel marketing campaigns to promote water treatment products and services that target industrial, municipal, and commercial clients.
• Market Research & Strategy:
  Develop data-driven strategies to maximize campaign effectiveness. Work closely with the Content Manager to conduct/gather market analysis to identify trends, customer needs, and competitive positioning within the water treatment sector.
• Vendor Management:
  Manage relationships with external agencies, vendors, and partners to ensure timely and effective campaign execution.
• Content Collaborator:
  Collaborate with the Content Manager to ensure campaigns contain engaging content – including case studies, whitepapers, blog posts, website copy, video scripts, social media, and sales enablement content – that highlights how we solve customer problems.
• Event & Trade Show Coordination:
  Work with Events & Experiences Manager to ensure event and trade show participation is incorporated into campaign planning. Develop campaigns for key events to help drive attendance or traffic to our booth.
• Lead Generation:
  Drive lead generation through targeted campaigns. Work closely with sales teams to ensure high-quality lead nurturing and conversion.
• Performance Tracking & Optimization:
  Work with Marketing Operations Specialist and/or agency resources to monitor campaign performance. Conduct A/B testing and other experimentation to continuously improve campaign effectiveness. Provide regular reports on KPIs, such as ROI, lead conversion rates, and engagement metrics, and adjust strategies to optimize results.
• Budget & Project Management:
  Oversee campaign budgets and timelines, ensuring cost-effective allocation of resources while achieving marketing objectives.

• Bachelor’s degree in Marketing, Communications, or Journalism
• Campaign Command:
  You have proven expertise in developing and managing those beautiful, high-performing multi-channel campaigns. Looking for 10 or more years of experience.
• The Relationship Guru:
  An undeniable talent for building trust and strong relationships with both internal teams and external partners.
• Digital Toolbelt:
  Fluency in digital marketing essentials (Project Management, Google/Linked In Ads, Dynamics 365 or Hub Spot).
• The Great Communicator:
  Exceptional written and verbal skills, with a knack for making even the most complex technical concepts sound simple and engaging.
• The 'Fun' Factor:
  You will have a personality. A fun one.
• Mission-Driven: A genuine passion for sustainability and positive environmental impact

• Knowledge of water treatment tech or sustainability trends is awesome, but we value your marketing talent and critical thinking even more!

• Competitive salary and performance-based annual bonuses.
• Dollar for dollar 401K match of 6%.
• Flexible work hours, hybrid schedules with remote work options.
• Comprehensive health and wellness benefits package with an onsite and virtual medical facility
• Company HSA contribution, Paid Parental Leave, Employee Assistance Program
• Company-paid Life Insurance, Accidental Death and Dismemberment, and Long-term Disability.
• PTO plan and Paid Holidays.
• Tuition Reimbursement.