Senior Product Marketing & Growth Lead

Overview

Smile creates growth engines for ecommerce merchants with a global footprint. Smile is seeking a Senior Product Marketing & Growth Lead to own lead generation for our core product. This is a senior individual contributor role reporting directly to the CEO. The mandate is to increase lead velocity and conversion by shipping content with clear messaging, running disciplined growth experiments, and creating merchant stories that compound growth across channels.

You will personally build and operate ads to landing pages to demos, create merchant-facing content that actually gets used, and run nurture programs for leads to create deals for our sales team. You will collaborate closely with Product, Sales, and Success, but you are expected to move independently and ship. The role is remote-first and includes an annual company-wide offsite.

Our team is globally distributed but closely connected. Collaboration is our practice, and we focus on growth for customers, the company, and you. Smile.io is evolving, and so are our people. We support each other in growth and talk openly about career and personal goals.

Everyone at Smile is driven by these core values:

• Be Humble
  : think of the team before yourself; we have no room for massive egos.
• Be Hungry
  : set hard goals, ask questions, and learn every day.
• Be Human
  : show empathy, consider the impact of decisions on other teams.

Smile.io is a fully remote company looking to hire someone in Canada for this remote role. This is a full-time, remote position. Core hours are Monday to Friday, 9am–5pm Eastern Time (plus or minus 2 hours).

• Build and operate repeatable ads to landing pages to demo systems, with clear hypotheses, experimentation, and learnings
• Own landing page strategy and copy to support lead generation and conversion
• Personally create content, or multiply on-brand content that exists, without relying on a designer for day-to-day execution
• Create high-quality merchant success stories and practical thought leadership (case studies, video, webinars, educational content) that generate demand and can be reused across surfaces
• Distribute and repurpose content across multiple channels so your work compounds rather than ships once
• Build and operate nurture campaigns for lead lists, event attendees, and other known audiences, with clear goals tied to lead generation and conversion
• Partner with Product to translate what Smile does into clear, differentiated merchant-facing value, without long strategy resets
• Support Sales with narratives, decks, and proof points that reflect how merchants actually buy
• Experiment with new channels, including outbound email, when they clearly support lead generation

• Senior-level experience owning product marketing and growth initiatives at a startup or growth-stage company
• Proven ability to personally execute and create content, not just brief or delegate
• Demonstrated ability to produce usable copy, campaigns, and assets without heavy design dependency
• Strong judgment around messaging, positioning, and merchant psychology
• Experience running demand generation experiments and tying work to lead and conversion outcomes
• Comfort working directly with founders and incorporating feedback without slowing execution
• Familiarity with modern marketing tooling and AI-assisted workflows to move quickly
• Shopify ecosystem experience preferred, or a demonstrated ability to ramp into a new ICP quickly

• Biased toward action and learning through shipping
• Comfortable being accountable for outcomes, not just activity
• Able to operate with ambiguity without defaulting to large planning exercises
• Collaborative, but confident in owning decisions within your scope
• Interested in building & operating lean, while using the latest tools
• Opinionated eye for great design in ads, content, and copy

• Base Salary CAD 145,
• Additional performance-based bonus tied to lead generation and conversion outcomes
• Equity included
• Senior individual contributor role
• Reports directly to the CEO

Our Commitment to Candidates:

At Smile, we understand that finding a new role is challenging and that self-doubt or imposter syndrome can prevent you from applying. If you are passionate about eCommerce and helping merchants grow through loyalty and reward, connect with us.

Smile is an inclusive, equal opportunity workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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