Sr. Product Marketing Manager

Who We Are
We help organizations be the best they can be! We are passionate about making information not only easy to create and share, but also quick and simple to find, follow, and maintain. Even the most complicated processes are no match for our software that makes information simple for anyone to navigate and understand.

At Procedureflow we are customer obsessed. We pride ourselves on delivering optimal customer experiences and we welcome people who share our passion to join our team. You will have the opportunity to make an impact while working alongside some of the brightest and most passionate people in the industry.

What You’ll Be Doing
Procedureflow is looking for an experienced, energetic, and highly motivated Product Marketer to join our Marketing team. As a Senior Product Marketer at Procedureflow, your mission is to create demand for Procedureflow products through effective messaging and marketing programs.

Perform market research to segment the market and establish buyer insight, identifying what opportunities, challenges and dynamics exist for our products

Develop go-to-market strategies to bring products to market through effective launches to capitalize on those opportunities

Plan and manage product launches and release communications in concert with other functions, including product management and engineering

Guide, create and deliver messaging and content to communicate value to the market

Persuade and engage with various market and influencer audiences by demonstrating solid communication skills in both written and presentation form, including becoming an “evangelist” and spokesperson for the company

Manage and support voice of the customer (VoC) initiatives and programs

Implement and refine programs to drive the impact of marketing:

Collaborate with the demand generation team to create and execute high-response campaigns

Help field and vertical teams penetrate their industry and market segments

Enable direct and indirect (partner) sales teams

Lead or support account-based marketing (ABM) initiatives

Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy

Apply technology and data to increase marketing reach, grow demand, streamline processes and make more informed decisions

Manage the performance of the product marketing team, programs and collaboration with other stakeholders to achieve business outcomes

Undertake and oversee a continuous assessment, definition and communication of the market

Drive product strategy through collaboration with the marketing team, executives, product management and engineering

Create positioning, messaging, storylines and content that is compelling and impactful

Drive impact by developing and executing programs for sustained market impact

Apply technology and analytics to drive results

Who You Are

This is a very hands-on role so the ability to roll up your sleeves, work with multiple departments, implement strategy, and support the full lifecycle in marketing initiatives is essential

Minimum of 7 years of experience as a Product Marketing Manager for a SaaS B2B product

Must have an understanding and demonstrated capability in product marketing methodologies and principles

Strong understanding of product cost profiles, profit margins, pricing strategies, competitive positioning, enhancements, terminations, product extensions, technological advancements, product roadmap, channels to market, stage in product life cycle, etc.

Technical background with experience in software or information development a strong asset

Knowledge of our industry an asset

Proven business strategy and analysis skills

High energy, enthusiastic and self-starting personality

Analytical and problem-solving ability

Excellent leadership and interpersonal skills

Superior written and oral communication skills

What We Offer

Competitive Salary

Benefits From Day One - and we cover the health & dental premiums

Paternal Leave Top-Up

Retirement Savings - employer matching up to 4%

Employee Stock Options

Home Office Equipment – laptop, monitor, mouse and keyboard are all included.

Positive Team Culture - we work hard but we also have a lot of fun together!

Remote Workspace Requirements
Procedureflow is a remote‑first company, and this is a work from home opportunity. Our head office is in Saint John, New Brunswick, (which is available to you as a workspace), but we know you can do your work from anywhere in Canada.

You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is vital for doing your best work! You also have a reliable internet connection capable of participating in video calls.

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