Senior Marketing Manager

Overview

Connect for Health has an excellent opportunity for a Senior Marketing Manager. Connect for Health Colorado (C4

HCO) is a public, nonprofit entity established by the Colorado General Assembly in 2011 to create a health insurance marketplace. Since 2013, we’ve been helping individuals, families and small employers compare plans, apply for financial help and buy health insurance. As Colorado’s official health insurance marketplace, we are the only place to apply for financial help to lower the monthly cost of premiums.

Customers can shop online; get help by phone or online chat from Customer Service Center representatives; and access expert help from a statewide network of certified insurance Brokers and community-based Assisters. Our mission is to increase
access,
affordability,
and
choice
for
individuals
and
small
employers purchasing
health
insurance
in
Colorado. For more information, visit

The Senior Marketing Manager reports to the Senior Director of Marketing and Communications and leads the development, execution, and day-to-day operations of the C4

HCO’s marketing program. They will manage a team of marketing staff and serve a critical role as a key partner in building brand strategy and driving marketing initiatives that support the organization’s goals.

The Senior Marketing Manager oversees the planning and implementation of marketing campaigns across multiple channels, ensuring brand consistency and alignment with C4

HCO’s mission and priorities. They work closely with teams across the organization to translate strategic objectives into effective marketing tactics that reach customers and stakeholders.

• Manages a team of marketing and creative specialists and provides direction, coaching, and feedback to ensure high-quality, strategic work.
• Reviews, approves, and provides guidance on marketing content and campaign assets to maintain brand standards and quality.
• Leads the development, execution, and day-to-day operations of marketing strategies that align with C4
  
  HCO’s priorities.
• Oversees marketing tactics and channels, including and not limited to organic social media, website, email and newsletter marketing, visual and graphic design, paid media, advertising, and video.
• Creates, reviews, and approves marketing content, assets, materials, and campaigns, to ensure consistent messaging and adherence to brand guidelines and visual identity across all channels.
• Maintains technical ownership and oversight of social media platforms.
• Manages multiple marketing projects, tracking timelines, deliverables, and approvals across all marketing efforts.
• Plans and drives the tactical execution of marketing initiatives across platforms, partnering with stakeholders to ensure strategic, integrated campaigns.
• Creates and deploys a comprehensive marketing strategy during the annual Open Enrollment period, coordinating high-volume, time-sensitive campaigns – at times under rapidly changing circumstances.
• Develops and manages strategic timelines and calendars for social media content, email marketing, and cross-channel campaigns, and provides project management for all marketing efforts.
• Refines and deploys C4
  
  HCO narratives and messages tailored for various audiences, including customers, insurance issuers, certified assisters, insurance brokers, and community partners.
• Manages the intake of marketing requests, prioritizing projects that align with organizational goals and departmental resources.
• Monitors campaign performance and adjusts plans to address shifting priorities or emerging opportunities.
• Owns and evolves measurement and reporting strategy for all marketing efforts, leveraging analytics tools to improve visibility, rigor, and decision-making.
• Leads reporting presentations and meetings with stakeholders on marketing performance and insights.
• Partners with colleagues in marketing and communications, business intelligence, policy, operations, and other teams to ensure brand-aligned campaigns that support C4
  
  HCO's priorities.
• Manages strategic relationships with marketing contractors and vendors, ensuring quality delivery and alignment with organizational needs.
• Collab…