SSG Sports Industry, Sr. Marketing Manager

Overview

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The SSG Sports Industry Marketing Manager will lead strategy, narrative development, and content direction for Lenovo #39;s Solutions and Services Group within the global sports industry. This role shapes how Lenovo SSG presents itself across sports partnerships, defining positioning, messaging, and content that connect sports industry needs with Lenovo #39;s services-led value proposition.

• Own the sports industry marketing strategy for SSG, including positioning, messaging frameworks, and content priorities aligned to business objectives.
• Develop and evolve the sports industry narrative that articulates how Lenovo SSG enables outcomes across leagues, teams, venues, and global sports organizations.
• Lead development of strategic content including messaging platforms, customer stories, thought leadership, presentations, and executive-facing materials.
• Partner closely with activation, partnership, and events teams to ensure all sports industry activations are grounded in a consistent, strategic story.
• Provide strategic oversight and direction for SSG customer engagement and hospitality programs tied to major events, including FIFA World Cup cycles, ensuring alignment with broader SSG objectives.
• Collaborate with sales and industry teams to support pipeline development through industry-relevant messaging, use cases, and enablement content.
• Serve as a senior marketing partner to internal stakeholders, advising on sports industry strategy, priorities, and investment decisions.
• Monitor sports industry, technology, and services trends to inform content strategy and reinforce Lenovo #39;s leadership position.
• Track performance and effectiveness of sports industry marketing initiatives, translating insights into ongoing strategy refinement.
• Mentor and guide junior team members, contributing to capability building across the SSG sports marketing team.

• 8–10+ years of experience in marketing, industry marketing, sponsorship marketing, or partnership strategy roles.
• Bachelor #39;s degree in Marketing, Communications, Business, or a related field.
• Demonstrated experience developing marketing strategy, positioning, and content frameworks.
• Experience in enterprise technology, services, AI technology, and/or B2B solutions marketing.
• Experience working within or marketing to the sports industry, including leagues, teams, venues, or major global events.
• Strong written and verbal communication skills, with the ability to influence senior stakeholders.
• Proven ability to operate effectively in a complex, matrixed, global organization.

• Strong understanding of sponsorship strategy and how partnerships support business and brand objectives.
• Experience developing executive-level content and thought leadership.
• Comfort leading through influence rather than direct authority.
• Proficiency with AI and modern marketing productivity tools.

• Strategic, analytical thinker with strong storytelling instincts.
• Confident, credible partner to senior leaders and cross-functional teams.
• Highly collaborative and comfortable navigating ambiguity.
• Calm and decisive in high-visibility, high-pressure environments.
• Curious, proactive, and continuously focused on improvement and innovation.

• Preference for this role is Raleigh, NC; however, the role may be home-based within the U.S., with a preference for Eastern or Central time zones.…