Paid Media Specialist

Benefits

• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

Ideal Siding is the fastest-growing siding renovation company in North America, with multiple divisions across Canada and the U.S. We’re redefining the home exterior renovation industry through innovation, exceptional service, and a people-first culture. Our team is driven, professional, and passionate about helping homeowners improve their homes while building long-term trust in our brand.

We are looking for a Paid Media Specialist to support the day-to-day execution and optimization of paid advertising campaigns across multiple platforms. This role focuses on hands-on campaign management, performance monitoring, and testing to ensure consistent lead volume and cost efficiency. You will work closely with paid media leadership to keep campaigns running smoothly, identify optimization opportunities, and support continued growth across franchise locations.

• Manage and optimize Google Ads, Google Guaranteed, and Meta campaigns
• Execute daily PPC optimizations including bids, keywords, negatives, etc.
• Monitor campaign performance, CPL, lead volume, and pacing
• Run A/B tests on ad copy, audiences, and campaign structures
• Implement approved ad creatives and messaging frameworks accurately and on time
• Launch new campaigns and manage updates, changes, and troubleshooting
• Support franchise development advertising across various platforms
• Proactively flag performance risks, spend issues, and optimization opportunities before they become problems

• Campaigns are stable, efficient, and consistently optimized
• CPLs stay controlled and predictable
• Issues are caught early, not after performance drops
• Testing is structured, documented, and actually used to improve results
• Leadership trusts that execution is handled without micromanagement

• 3+ years of hands-on PPC experience
• Strong working knowledge of Google Ads and Meta Ads Manager
• Comfort managing multiple campaigns at once without dropping balls
• A detail-oriented mindset with the ability to move fast and stay organized
• Confidence flagging issues and making data-backed recommendations
• Experience supporting multi-location or franchise advertising is a plus

• Competitive compensation package, including health, dental and vision benefits
• Flexible hybrid schedule (1–2 days/week in-office)
• Room to grow as paid media scales
• Leadership that values clean execution and smart testing
• Opportunity to learn, grow, and advance your career
• Be part of a reputable and fast-growing home improvement brand

Ready to put your PPC skills to work where they actually matter? Apply now and join a team that values smart execution, clean data, and real impact. If you like owning performance and improving results day by day, we would love to meet you.

Please note that only shortlisted candidates will be contacted. Thank you for your understanding.

Flexible work from home options available.