Regional Director, Policy Communications

Overview

The Opportunity: The Regional Director, Policy Communications, will lead high-impact, strategic communications initiatives that advance Genentech's visibility and policy and advocacy priorities in key geographies across the U.S. The Director will oversee thought leadership and internal and external communications for the company's advocacy efforts while driving proactive earned media and digital campaigns in geographies and states with priority policy issues and legislation.

In addition, the Director will spearhead media relations for regionally focused work and lead communications connected to Genentech's economic investments and manufacturing footprint.

• Strategic Communications

  • Drive a Policy Narrative:
    Execute multi-channel communications strategies to advance legislative and policy priorities in specific/prioritized states and geographies, including drug pricing, patient access, and healthcare innovation.
  • Thought Leadership:
    Enhance Genentech's visibility and external engagement within key geographic areas via strategic communications; partner with field-based leadership to develop executive visibility and thought leadership strategies to advance advocacy goals.
  • Digital Advocacy:
    Design and lead innovative social media and digital campaigns to educate stakeholders and reach and engage local, state and federal stakeholders.
  • Internal Strategy:
    Oversee internal communications to educate employees on policy and advocacy goals and ensure they have the tools to engage effectively.

• Media Relations & Issue Management

  • Media Relations:
    Serve as a regional media contact, managing both proactive and reactive engagement with state and local press, trade journals, and political reporters in key geographies. Cultivate and leverage regional media networks to communicate core business and advocacy priorities.
  • Rapid Response:
    Anticipate political risks and lead response efforts for policy threats or issues impacting manufacturing and economic development.
  • Content Creation:
    Create impactful messaging and communications materials, including media statements, press releases, op-eds, presentations, talking points, one-pagers, blog posts, social media and other materials.

• Corporate Reputation & Economic Impact

  • Economic Storytelling:
    Communicate Genentech's regional value by highlighting manufacturing investments, job creation, and community impact.
  • Influence & Measurement:
    Use research to track geographic reputation and develop strategies to increase influence among community leaders and policymakers.
  • Brand Recognition:
    Utilize corporate brand assets to amplify geographic priorities and strengthen the company's reputation and visibility among target audiences in key markets.

• Cross-Functional Leadership

  • Policy Alignment:
    Partner closely with External Affairs, Legal, and Compliance teams to align messages, priorities and execute shared goals.
  • Agency Management:
    Direct external public affairs agencies and consultants to ensure regional campaigns are delivered on time, on budget, and at a high standard.

• Bachelor's degree or equivalent.

• Minimum of 10-12 years of experience in strategic communications, public affairs, or media relations, with a significant focus on policy.

• Understanding of the U.S. healthcare policy landscape and ability to translate complex topics into compelling narratives.

• Ability to understand and communicate the legislative, political, advocacy and media dynamics in key geographies. Track record of securing earned media and managing reporter relationships.

• Extensive experience designing and executing multi-channel advocacy campaigns that include grassroots mobilization and digital strategy.

• Experience managing external public affairs and communications agencies and consulting teams, including budget oversight and performance tracking.

• Ability to collaborate and build constructive, effective relationships with teams from relevant trade associations and alliances, such as PhRMA and BIO.

• Advanced degree in a relevant field.

• 8+ years in pharmaceutical, biotechnology, or highly regulated sectors; experience in trade organizations or communications agencies is also highly desirable.

• Proven track record of managing and executing complex communication strategies for large-scale organizational segments.

• Experience in employee engagement and managing internal communications and corporate channels.

• Demonstrated ability to lead large-scale, cross-functional projects involving both internal and external stakeholders.

• Based onsite in Washington, D.C.; remote work in strategic locations is a possibility.

• Up to 50% travel required. This includes regular visits to regional locations and South San Francisco, Washington, D.C., and other Genentech campuses as needed.

Relocation assistance is NOT offered on this posting

This role is based out of our Washington DC Genentech Campus (preferred), however may consider remote locations.

The expected salary range for this…