Marketing Manager

Overview

POSITION OBJECTIVE This position is an integral part of on-site marketing and communications to ensure that the property is executing marketing strategies and tactics and the creation of unique programing consistent with the corporate brand standards, producing materials in a timely manner and on budget to meet the needs of the different revenue generating departments.

POSITION OBJECTIVE This position is an integral part of on-site marketing and communications to ensure that the property is executing marketing strategies and tactics and the creation of unique programing consistent with the corporate brand standards, producing materials in a timely manner and on budget to meet the needs of the different revenue generating departments.

Position Summary Works with the Director of Sales & Marketing, Managing Director and home office team members to ensure that branding and creative standards in all areas are upheld. Manages creative projects from concept to completion, maintains the integrity of the brand voice, and translates marketing objectives into creative tactics to drive revenue while building brand awareness and engagement. Interacts with designated branding, media, public relations and print companies as well as sales, spa, food & beverage and all other revenue producing areas to ensure that communication material is produced to company branding standards and delivered in a timely manner.

Manages social media and email marketing platforms. Works closely with home office team members including VP of Communications, VP of Marketing and Director of Marketing, to ensure strategic marketing communication needs are consistent and being met. Acts as the direct report for the Marketing Coordinator position.

• Receives and manages all marketing requests from initiation to completion including website updates, presentations, collateral, ads, signage and menus.
• Collaborate with various department heads to develop on-property programs and partnerships. Craft creative briefs and leading internal brainstorms with departments.
• Attend special events to capture content and industry related events within the DC market.
• Draft and publish social media posts and reels across multiple channels.
• Monitor all social channels, respond to messages and interact with comments in a timely manner, daily profile maintenance, including monitoring on weekends. Channels include:
  Facebook, Instagram, Linked In.
• Assist with vetting influencers, coordinating logistics including briefs and coordination with on-property teams.
• Oversee photo and video shoots in collaboration with home office.
• Manages projects through the MONDAY project management tool in collaboration with agency and home office to meet deadlines.
• Build and execute email marketing communications from start to finish for different audience segments including group, leisure, prospects and food & beverage. Prepare email copy and select imagery using pre-set templates.
• Monitor and report on email campaigns. Oversee CRM database, audience list building for email campaigns and email marketing calendar.
• Actively communicate opportunities to interface with noteworthy events and/or public relations to General Manager, Marketing Home Office and VP of Communications.
• Lead monthly marketing meetings with department heads; generate agenda and meeting recap.
• Monitor brand compliance for the resort. Manage all branded and co-branded materials for consistency and adherence to brand standards.
• Maintain inventory of print collateral and ensure outdated materials are discarded; including guestroom materials, menus, signage, etc.
• Support marketing coordinator as needed for website CMS on a daily/weekly basis to ensure content is up to date, accurate and meets Forbes digital standards.
• Prepare presentation material for sales presentations as needed by sales and other revenue generating areas.
• Oversee photo management and file storage in conjunction with Home Office Marketing to ensure outdated imagery is removed from property library and use.
• Maintain and update property profiles and offers on third party partner sites and portals including Google, i.e. Preferred…