Regional Marketing Liaison - Pacific Northwest

Role Summary

The Regional Marketing Liaison (RML) – Daybue is a senior, field-based role within US Commercial, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. The role serves as a bridge between field and headquarters, leading speaker development, delivering disease-state and product education, and supporting approved educational program execution. The RML collaborates cross-functionally with field teams and home-office partners across Marketing, Sales, Market Access, and Medical Affairs to drive impactful, compliant engagement.

This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team.

• Drive brand advocacy
  • Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
  • Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
  • Executes physician engagement activities in the field and at key congresses.
  • Executes key market development plans/tactics for pending indications/approvals.
  • Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate emerging KOLs across different specialties.
  • Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
• Regional Marketing
  • Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
  • Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional customer needs.
  • Manages marketing projects and budgets associated with regional key customer activities.
  • Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
  • Provides field-based training for sales, when needed.
  • Balances customer-facing time and managing marketing projects.
  • Executes Account Coordination with all Matrix Partners; responsible for monitoring account-level execution, identifying gaps, and driving coordination. Works closely with RBL and regional leads to align on top accounts, regional marketing priorities and needs.
• Peer to Peer Program Management
  • Creates appropriate branded and unbranded speaker program content.
  • Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate.
  • Provides refresher and follow-up training to speakers on approved speaker materials.
  • Ensures appropriate and compliant execution of speaker programs.
  • Monitors speaker performance at live programs.
  • Provides field-based training to speakers on speaker programs when needed.
• HCP Congresses Planning & Execution
  • Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing.
  • Identifies opportunities to partner with national and regional professional HCP associations to drive disease and product education.
  • Formalizes meetings (live, virtual, Congress) with senior leadership and KOLs.
• Insight generation
  • Identifies and monitors regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitates cross-pollination of best practices and highlights emerging issues to find solutions. Generates insights through secondary data, market research, and analytics and translates these into external expert strategy and tactical plan development.
  • Works with internal functions (Market Research, Medical, New Product Planning, etc.) to facilitate/share insights for in-line products and pipeline assets.
  • Ensures Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
  • Measures impact of TL marketing activities and adjusts course where…