PR & Brand Partnerships Manager; Remote

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

As Rula’s PR and Brand Partnerships Manager, you will bring to Rula a strong understanding of today’s earned media and brand partnership landscape—where cultural relevance, credible storytelling, and authentic relationships drive awareness and trust. In this position, you’ll help execute Rula’s top-of-funnel earned strategy with a focus on consumer PR, brand and cultural partnerships, earned moments, and thought leadership. Working closely with the department head, you’ll translate strategy into high-impact programs and campaigns that elevate Rula’s visibility, strengthen brand trust, and support key business priorities.

Alongside our agency partners, you’ll play a central role in building and managing relationships with media, brand partners, influencers, mental health advocates, industry leaders, and other strategic collaborators. From helping secure high-quality earned coverage and activating timely cultural moments to supporting executive and clinician thought leadership, your work will help shape how Rula shows up in the world. Brand partnerships and earned activations will be fully integrated into broader campaigns, ensuring consistent, compelling storytelling across channels.

This is a hands-on, execution-focused role for a strategic thinker who thrives on collaboration, values measurement and impact, and has a sharp pulse on media, culture, and audience insights. You bring strong storytelling instincts, operational rigor, and a passion for building trusted, meaningful brand presence through earned and partnership-led initiatives. You work well in a fast-paced environment and can navigate ambiguity with confidence and accountability.

Not specified in original description; please insert any role-specific responsibilities here if needed.

• 5+ years of experience in public relations, earned media, and/or brand partnerships, either in-house or at an agency, with a proven track record of executing integrated campaigns that drive brand awareness, credibility, and trust
• Demonstrated proficiency in developing and executing earned media strategies, with the ability to ground recommendations in historical performance, audience insights, and cultural relevance
• Strong expertise crafting compelling press communications, including press releases, timely media pitches, executive and cross-functional announcements, and narrative frameworks aligned to brand priorities
• Experience managing day-to-day PR agency relationships, including developing clear and strategic briefs, providing timely and actionable feedback, and building strong, collaborative partnerships to drive high-quality earned media outcomes
• Proven skill to source, negotiate, manage, and activate brand partnerships, including influencer, ambassador, and thought-leader collaborations (e.g., creators, celebrities, industry experts, or mental health advocates), in service of earned media, brand, or campaign objectives
• Experience collaborating cross-functionally with Brand, Social, Growth, Product Marketing, and Communications teams to support integrated launches and dynamic multi-channel campaigns

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to…