Head of Brand Marketing U.S

About Us

Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to IPSY Original, IPSY Extra, and IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

We are a remote-first company
. Our fully remote team members can live and work where they want. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions to help our team stay connected, engaged, and impactful while working virtually.

United States Remote: Remote positions may be performed in any of the states where IPSY has established a Business presence:
Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington.

Beware job scams! IPSY recruiters only use  email addresses. We do not interview via text/message/Teams. We don’t ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and .

About the Role:

IPSY is entering a new phase of growth and differentiation. With renewed member momentum, evolving product offerings, and a beloved brand with cultural equity, we are seeking a Head of Brand Marketing to help shape what comes next.

This role sits at the center of the brand ecosystem
—a strategist and orchestrator who sets the brand strategy across IPSY’s full portfolio (
Original, Extra, Ultimate, Beauty Boost, and Commerce
) and works across channels and stakeholders to bring it to life.

Reporting to the Chief Marketing Officer
, the Head of Brand Marketing will own IPSY’s brand expression end to end, ensuring our storytelling is cohesive, culturally relevant, and directly connected to growth.

You will lead a team across brand strategy, marketing operations, editorial, and partnerships
, including ownership of IPSY’s editorial voice
, which has recently moved into this function to strengthen brand authority and storytelling. This is a rare opportunity to steward an iconic brand at an inflection point—maintaining deep relationships with a loyal member base while ushering in the next generation of beauty consumers.

The Head of Brand Marketing is ideally based in Los Angeles
, with a hybrid schedule of 2 days per week in our Santa Monica office with the team.

What You’ll Be Doing:

• Act as the Brand Strategist at the Center: Serve as the connective tissue across product, growth, creative, PR, social, partnerships, and editorial—setting strategy and ensuring execution is aligned and focused.
• Evolve and Steward the IPSY Brand: Define and champion a clear, differentiated brand POV that remains culturally relevant as the business grows and diversifies.
• Orchestrate Brand Expression End to End: Ensure consistency and excellence across campaigns, PR, content, social, partnerships, and editorial—bringing fewer, bigger, higher-impact brand moments to life.
• Lead PR Strategy: Own IPSY’s PR strategy in close partnership with our agency, shaping narratives that drive buzz, credibility, and brand love.
• Make Brand a Growth Lever: Partner with Growth and Lifecycle teams to connect brand marketing to acquisition efficiency, resubscription, retention, and LTV—especially as organic growth becomes increasingly important.
• Build a Distinct Editorial Voice: Establish IPSY as a trusted beauty authority with a recognizable voice—covering not just what we sell, but what our community cares about.
• Drive Cultural Relevance: Identify and activate the right cultural moments, trends, and partnerships that keep IPSY feeling intentional, modern, and culturally fluent.
• Lead and Develop the Team: Manage and inspire a tenured, high-performing brand team with clear accountability, strong…